Bright Outdoor Media climbs on securing western railways bulk advertising contract worth Rs 60 crore

27 Dec 2024 Evaluate

Bright Outdoor Media is currently trading at Rs. 500.30, up by 6.80 points or 1.38% from its previous closing of Rs. 493.50 on the BSE.

The scrip opened at Rs. 490.00 and has touched a high and low of Rs. 524.90 and Rs. 490.00 respectively. So far 12750 shares were traded on the counter.

The BSE group 'M' stock of face value Rs. 10 has touched a 52 week high of Rs. 572.00 on 15-Feb-2024 and a 52 week low of Rs. 381.10 on 16-Aug-2024.

Last one week high and low of the scrip stood at Rs. 525.00 and Rs. 455.00 respectively. The current market cap of the company is Rs. 731.80 crore.

The promoters holding in the company stood at 69.76%, while Institutions and Non-Institutions held 7.86% and 22.38% respectively.

Bright Outdoor Media has secured the prestigious ‘Western Railways - Bulk Advertising Rights’ contract. Valued at Rs 60 crore, this seven-year agreement grants the company exclusive rights to develop 17,555 square feet of prime advertising real estate across Mumbai's Western suburbs. 

This landmark contract enables the company to establish cutting-edge hoardings, including four advanced digital LED displays and seven front-lit static hoardings at 11 premier sites. These strategically located sites in high-traffic areas such as Kandivali ROB, Goregaon ROB, and Mrinal Tai Gore Flyover provide unparalleled visibility in Mumbai's thriving suburban markets. 

The company has already commenced utilizing the hoarding spaces, with advertisements from prominent brands displayed across these prime locations. The advanced digital LED displays and strategically placed static hoardings are delivering high-impact visibility, attracting attention from commuters and residents alike

Bright Outdoor Media is engaged in the business of providing advertising services offering advertising media services consisting of Out of Home (OOH) media services.


Bright Outdoor Media Share Price

499.65 6.15 (1.25%)
27-Dec-2024 16:59 View Price Chart
Peers
Company Name CMP
Signpost India 341.60
Bright Outdoor Media 499.65
Innokaiz India 39.00
Maagh Adv. & Mkt. 34.68
DAPS Advertising 27.20
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