Emami is planning to expand its play in the fast-growing male grooming market with new brand identity 'Smart and Handsome', and is setting sights on Rs 1,000-crore revenue in the next 3-4 years.
The company has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and GenZ, and has roped in Bollywood actor Kartik Aaryan as the new brand ambassador. The company is planning to launch new products and several ranges under its 'Smart And Handsome' portfolio, making it a complete male grooming brand.
Till now, Emami, with its over two-decade-old brand 'Fair And Handsome', has limited itself to a skincare market, which is around Rs 250 crore and also has a play in Rs 500-crore facewash market.
Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
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