Procter & Gamble is planning to manufacture products locally for the Indian market. Currently, it is using its decade-old strategy of importing a substantial proportion of goods, as the world's largest consumer goods maker seeks to emulate the cost structure of Hindustan Unilever (HUL). At present, a substantial chunk of its goods including skincare brand Olay and baby diaper brand Pampers are imported into the Indian market, which is an expensive proposition.
This decision will help the firm to manufacture products at low cost that could translate into affordable products from the company, which has so far focused primarily on premium and mass premium products.
Globally, Procter & Gamble owns brands like Duracell, Olay, Tide, Gillette, Braun, Pringles, Lacoste, Puma, Oral-B, HUGO, Mr Clean, Cover Girl, Pantene, Pampers, Old spice are amongst others. Currently P&G Hygiene and Health has portfolio of brands such as Vicks and Whisper.
Company Name | CMP |
---|---|
Hindustan Unilever | 2334.95 |
Godrej Consumer Prod | 1070.45 |
Dabur India | 501.90 |
Colgate Palmol. (I) | 2750.95 |
P&G Hygiene | 15115.45 |
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