Nestle aims to increase sales with focus on fewer brands

20 Aug 2013 Evaluate

Nestle, the world's biggest food company is looking to increase its sales, which have disappointed investors for four straight quarters. It is actively scanning its 8,000 brands to search for laggards after posting its weakest quarterly revenue growth in four years. Due to the deceleration in emerging markets, the company will struggle to meet its long-term forecast for annual sales growth this year.

The company has reported marginal 1.22% rise in net profit of Rs 279.09 crore for the quarter ended March 31, 2013, as compared to Rs 275.73 crore for the same quarter in the previous year. Total income from operation of the company has increased by 10.05% at Rs 2268.08 crore for quarter under review, as compared to Rs 2061.04 crore for the quarter ended March 31, 2012.

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