Colgate Palmolive unveils 'Colgate Active Salt Healthy White' toothpaste

11 Sep 2013 Evaluate

Colgate-Palmolive (India), the market leader in Oral Care, has increased its toothpaste range in the country with the launch of 'Colgate Active Salt Healthy White'. This was the first time; the company has launched toothpaste that combines the power of salt and lemon to remove yellowness in the teeth.

The company has selected actors Kareena Kapoor Khan and Shriya Saran as brand ambassadors of the product. Earlier on August 21, the company launched Colgate SlimSoft - a toothbrush with super slim and ultra-soft tapered bristles. 

Colgate Palmolive (India) has trusted brands for dental care, personal care, home care and professional oral care. The company is the fastest growing and one of the oldest companies catering to the personal care products.

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