Arvind Ltd eyes 100 exclusive stores this year

Arvind Ltd. | Textile | Textiles & Apparels | BSE: 500101 | NSE: ARVIND

02 May 2011 Evaluate

With the launch of its first 'Arvind Experience Store' in Gujarat at Vadodara, denim major Arvind Ltd. is eyeing 100 stores by the end of the financial year 2011-12. The store in Vadodara is the company's eighth in the country after seven stores in Andhra Pradesh.

Arvind Experience Store’ is a first of its kind for the fabric retail channel. The Arvind store is a modern and futuristic layout to house all of Arvind’s products. By offering customized tailoring and the best of Arvind’s ready-made brands, the store is a complete lifestyle destination. Efforts have been taken to ensure that the store not only lives up to today’s retailing standards but also creates its own unique positioning in the market.

Arvind Denim Labs, a concept exclusive to the Arvind store, will, for the very first time, customize washed jeans for their customers. Every denim order will be made in Arvind’s factory exact to the customer’s specifications, with each and every detail customized to their preferences.” With this offering the company also presented for the first time in India, hand crafted bespoke denim. The denim section of ‘Arvind Experience Store’ will cater to a segment ideal for the youth and for work wear.

Studio Arvind, the customized tailoring offering of the Arvind store, is expected to bring to the fore all of Arvind’s knowledge in creating world-class garments. Not only do they provide customized garments but will also offer different styles and fits for each category.