Unilever to take Knorr soupy noodles to global markets

18 May 2011 Evaluate

Consumer products firm Unilever plans to take Knorr soupy noodles to global markets, particularly emerging and developing countries. This development reflects the Indian arm's i.e. Hindustan Unilever (HUL) increasing importance in Unilever's global plans as Knorr soupy noodles is a product developed by company’s subsidiary.

The company recently launched Knorr soupy noodles in Pakistan and Sri Lanka, making it one of a handful of Unilever's made-in-India international brands along with Fair & Lovely, Wheel, Annapoorna and Pureit low-cost water purifier.

In 2008, Unilever consolidated its research and development operations and Hindustan Unilever's Bangalore R&D centre was chosen as one of the six global centres. Since then an increasing number of brands and innovations are seeping in from India to Unilever's global markets.

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