Britannia Industries to sell its bakery foods subsidiary: Report

24 Oct 2013 Evaluate

Britannia Industries is reportedly in process of selling Daily Bread, bakery foods subsidiary of the company. Britannia under the leadership of Vinita Bali bought Daily Bread as part of a diversification plan in 2009.

Daily Bread has a network of 31 stores and cafes across Bangalore, Hyderabad and Goa, selling European-styled specialty breads, cakes, pastries, muffins and salads. With three manufacturing facilities, Daily Bread is also a lead supplier to KFC, Domino’s, Cafe Coffee Day and multiplex chains.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

 

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