Marico likely to acquire Paras Pharma's personal care business

23 Nov 2011 Evaluate

Marico with Emami and Wipro Consumer is in the final stage to buy Paras Pharma's Rs 100-crore personal care business from Reckitt Benckiser. Paras Pharma's personal care business including Livon hair conditioner and hair tonic, Borosoft antiseptic cream, Set Wet hair styling products and Zatak deodorant is likely to be valued at around Rs 800-900 crore. 

Reckitt Benckiser is expecting a valuation of Rs 1,000 crore for Paras' personal care business but the deal is likely to be sealed at a lower price because except Livon, which is a market leader in the hair tonic segment, most of the other brands are performing average.

Marico’s net profit for the quarter under review rose 33.91% at Rs 79.89 crore as compared to Rs 59.66 crore for the quarter ended September 30, 2010. Its net sales have increased by 33.74% to Rs 718.34 crore for the quarter under review from Rs 537.11 crore for the similar quarter of the previous year.

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