OnMobile Global, a global leader in telecom value-added services (VAS), has tied up with Airtel Africa to power a service called Airtel Football across the continent. As part of this engagement, OnMobile has partnered with Goal.com, who hold the rights for live match alerts for English Premier League matches in Africa. Airtel subscribers will benefit from updates on their favorite football clubs and live match alerts.
This association has evolved incredibly achieving an adoption rate of 11.6 million subscribers across 11 countries in Africa since its launch in August 2012 making Airtel Football one of the most all-encompassing operator-branded mobile football subscription services.
This service is an offshoot of OnMobile's and Airtel's vision to reach out across subscriber segments - from the bottom of the pyramid users to Smartphone users as well as high-value customers. This also supports Airtel's objective of adapting to the enormous proliferation of Mobile Internet users across the continent.
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