Thomas Cook India undertakes ‘Through the Crystal Ball' Online Survey

19 Nov 2013 Evaluate

Thomas Cook India's leading integrated travel and travel related financial services company, undertook the 'Through the Crystal Ball' Survey to help identify emerging trends, opportunities and needs of the emerging Indian traveller via the logical route of digital - via email, web and social media to reach out to this ‘digital natives’ generation. The survey results were presented at Thomas Cook India's recent event 'Disha 2013', organised by its educational arm Thomas Cook - Centre of Learning (CoL) to present to the young students, the realities that they, as next generation travel professionals passing out from CoL, would have to deal with.

Over 3800 respondents were reached via the 'Through the Crystal Ball' online survey administered via Thomas Cook's Social Media platforms - primarily Facebook & Twitter, and Thomas Cook's email database of young independent customers. Respondents, from both metros and non-metros who participated were encouraged to share and refer and received gratification via online travel coupons - redeemable on the company's comprehensive travel portal.

Thomas Cook is the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

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