Eros International Media, the leading global company for Indian film entertainment, launched its general entertainment free to download application on the iTunes Store. Within the first 48 hours of its soft launch, the Eros Entertainment IOS Application for iPad hit number 1 position in the entertainment category for Free Apps in India (Apple Store). The application provides a refreshing window for film buffs to access Bollywood film entertainment.
As such, Eros' iPad application launch complements macro growth drivers within the Indian Media & Entertainment industry, Indian government policy as well as the company’s own digital strategy. Furthermore, the company’s progress during 2011 in digitalizing its 1,100-strong film library is enabling the Group to monetise its intellectual property and has positioned itself well to service the new digital products and services expected in 2012.
Eros International Media is a part of the Eros Group, which has an extensive film library and is in the business of sourcing Indian and other film content and exploiting it worldwide through its offices in India, UK, USA, UAE, Singapore, Australia, the Isle of Man and Fiji across formats such as theatres, home entertainment, television and digital new media.
Company Name | CMP |
---|---|
PVR | 1381.80 |
Saregama India | 497.65 |
Eros Internatl.Media | 15.13 |
Shemaroo Entertain. | 160.10 |
Balaji Telefilms | 79.92 |
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