Britannia Industries is currently trading at Rs. 470.85, up by 1.45 points or 0.31% from its previous closing of Rs. 469.40 on the BSE.
The scrip opened at Rs. 467.05 and has touched a high and low of Rs. 471.00 and Rs. 467.05 respectively.
The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 498.00 on 01-Jul-2011 and a 52 week low of Rs. 324.00 on 10-May-2011.
Last one week high and low of the scrip stood at Rs. 481.60 and Rs. 455.00 respectively. The current market cap of the company is Rs. 5,624.00 crore.
The promoters holding in the company stood at 50.96% while Institutions and Non-Institutions held 28.06% and 20.98% respectively.
In a bid to tap the growing number of health conscious consumers in India, Bakery and dairy products maker Britannia Industries is expanding its wellness food portfolio that includes biscuits, breads, dairy products and breakfast cereals.
In this regard, the company has launched a range of healthy breads, priced between Rs 22 and Rs 25 for a 400 gram pack, which is about 20-25% more compared to its regular breads. The new range is being launched primarily for the Delhi market to start with. Similarly, after testing the latest healthy breads portfolio in Delhi, Britannia will take it to other regions of the country.
Earlier this year, the company had rolled out oats under ‘Healthy Start’ brand in Mumbai. Now it has recently introduced that in Tamil Nadu.
At present, health and wellness portfolio is about 50% of the company’s product range and sales are set to become bigger.
The company’s net profit for the quarter rose 18.76% at Rs 37.85 crore as compared to Rs 31.87 crore for the corresponding quarter of the previous year. The company’s total income has increased by 17.83% at Rs 1305.18 crore for the second quarter of the current fiscal from Rs 1107.70 crore for the corresponding quarter of the previous year.
Britannia, one of the India’s biggest brands of the country, has a market share of 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones
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