Nestle India re-brands existing milk and yoghurt products

02 Dec 2011 Evaluate

Nestle India, one the biggest players in FMCG segment is re-branding its existing milk and yoghurt products as 'Nestle a+' in India as it aims to ride on the quality board to drive sales in the country. 

Under this re-branding exercise, the company aims to emphasize and make consumers aware of the stringent standards that it ensures to provide high quality milk and yoghurt. The prices will remain unchanged for both the products.

As the dairy business is becoming more significant part of Nestle's business, the company aims to accelerate sales growth in the category with the re-branding. Priced at Rs 57 per litre, the milk product will have a shelf life of four months. The yoghurt, under 'a+ dahi' brand will be available in two packs of 400 gram and 200, priced at Rs 38 and Rs 18, respectively.

Apart from milk and yoghurt, Nestle sells popular products like Maggi noodles, Nescafe and KitKat chocolates in India.

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