Britannia launches favorite snack campaign

07 Dec 2011 Evaluate

Britannia, biscuit and confectionery maker has initiated the campaign on internet to find out the most favorite snack, through 'The Hunt for India's True Snexy - India's First Snack Reality Show'. The company has started with this digital campaign to connect deeply with people and to engage with them with more than just a 5 second glance on a print ad or a 30 second viewing of its TVC. All this is work is to create buzz for a new product to be launched by Britannia

The company has started this campaign in the second week of November and it will come to an end this weekend. Facebook is leading the pack with 14,000+ followers and Pani Puri is leading snack with the maximum votes.

Snexy will continue to engage with customers even after the campaign ends and its  goal at the end of the Hunt for the True Snexy is to carry forward the conversation on healthy snacking to ihealthu.com, India's first health social network.

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