Federal Bank introduces rewards scheme for debit card holders

07 Dec 2011 Evaluate

Kerala-based old-generation private lender - Federal Bank has introduced an exclusive loyalty programme- Utsav Rewards for the bank's debit card holders. Under this scheme customers will be facilitated with the points accumulated over transactions, and will assist them in redeeming the same for a wide range of consumer products.

Customers will get one Utsav point for every hundred rupees spent through their Federal Bank debit cards at point-of-sale terminals and e-commerce model and these points can be redeemed against two million merchandise items, which include electronic, entertainment, music, sports and family products, discount and gift vouchers as well as air/bus/movie tickets. Over 33 lakh customers will benefit from this scheme.

The customers will be able to access the simple registration and redeeming process, which can be accessed through its website. The Utsav points are valid for 36 months from the month of accrual, and the introductory offer comes with two Utsav points on every Rs 100 spent at Federal Bank PoS terminals. 

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