Britannia Industries is currently trading at Rs 468.35, up by 0.90 points or 0.19% from its previous closing of Rs 467.45 on the BSE.
The scrip opened at Rs 472.50 and has touched a high and low of Rs 476.00 and Rs 466.20 respectively. So far 2225 shares were traded on the counter.
The BSE group 'A' stock of face value Rs 2 has touched a 52 week high of Rs 498.00 on 01-Jul-2011 and a 52 week low of Rs 324.00 on 10-May-2011.
Last one week high and low of the scrip stood at Rs 476.00 and Rs 462.00 respectively. The current market cap of the company is Rs 5583.73 crore.
The promoters holding in the company stood at 50.96% while Institutions and Non-Institutions held 28.06% and 20.98% respectively.
Britannia Industries, biscuit and confectionery maker has initiated the campaign on internet to find out the most favorite snack, through 'The Hunt for India's True Snexy - India's First Snack Reality Show'. The company has started with this digital campaign to connect deeply with people and to engage with them with more than just a 5 second glance on a print ad or a 30 second viewing of its TVC. All this is work is to create buzz for a new product to be launched by Britannia
The company has started this campaign in the second week of November and it will come to an end this weekend. Facebook is leading the pack with 14,000+ followers and Pani Puri is leading snack with the maximum votes.
Snexy will continue to engage with customers even after the campaign ends and its goal at the end of the Hunt for the True Snexy is to carry forward the conversation on healthy snacking to ihealthu.com, India's first health social network.
| Company Name | CMP |
|---|---|
| Nestle | 2238.20 |
| Britannia Inds | 4923.80 |
| Varun Beverages | 628.70 |
| Marico | 597.00 |
| Hatsun Agro Product | 1097.60 |
| View more.. | |
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