Hindalco to foray into windows and doors systems biz

09 Dec 2011 Evaluate

Aluminium major Hindalco Industries, a part of $35-billion Aditya Birla group, is planning to foray into windows and doors systems and building facade for residential and commercial properties. In this regard, the company will launch the Eternia branded range of windows and door systems while, it is already marketing all-aluminium facade for large buildings through its brand Novelis.

The company is all set to launch the Eternia range of aluminium windows and doors systems in January. It is the first such branded product in the country. The current market for windows and door systems is about 45,000 tonne in the country of which, Hindalco is initially targeting 10 per cent for the Eternia brand.

Eternia is suitable for all kinds of buildings, including residential and commercial and Aluminium facade is a suitable replacement for glass and granite. These products come at around 15 percent premium compared with unbranded ones.

Hindalco Share Price

623.75 -5.75 (-0.91%)
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