MVL Ltd - Stock Valuation and Financial Performance

MVL Limited was incorporated as a Public Limited Company on December 3, 1986, as Media Video Limited. MVL Limited is a leading Real Estate Development company in northern India, with an impressive portfolio of projects spanning from residential complexes, townships to IT Parks, Malls etc. The past five years of MVL's existence have been in synergy with its vision of becoming a brand synonymous with quality, care and trust. Today the company is executing projects worth $1 billion and aspires to undertake projects worth USD 2 billion by the year 2014. Each of these projects under the banner of MVL seek to bring about a positive change in the lives of millions and create a world that goes beyond the concrete and mortar into the realm of peaceful coexistence for all.

The company came into existence as the de-merged realty arm of Media Video Limited- a public limited company, listed with BSE and NSE and engaged in the manufacturing and marketing of consumer electronics. Media Video conceived the brand MVL to create global standards of Real Estate and Infrastructure development. For more than two decades Media Video Limited has been a name synonym with sheer delight and quality entertainment for all. Ever since its inception in 1986, the company offerd audio/video products, display devices, home entertainment electronics and rechargeable devices like DVDs, VCDs, home theatre systems, mini compo systems, colour televisions, TV video games, etc

Different divisions of the company:

At MVL, efforts are made to identify the needs and aspiration of the people and to offer them solutions that can fulfill their dreams. Each project is being planned keeping the end user in mind. Whether it is and integrated residential township a, a future perfect location, a specialty commercial development for the finance industry or a fully equipped IT Park, every MVL project is complete with wide arrays of features that translate into enormous value for the respective customer segments:

• Residential - Built on the foundation of strong commitment to quality and maintaining international standards, MVL Residential projects are designed to turn basic living into luxurious and contemporary lifestyle and to be a nurturing refuge for its customers.
• IT Park - In keeping with the demand of booming Indian economy especially in the field of IT and ITES, MVL IT Parks with their meticulously planned infrastructure, state-of-the-art facilities and international quality work spaces provide an ultra-futuristic office complex to suit modern companies engaged in the business of IT and ITES.
• Townships - MVL townships seek to go beyond building edifices, into the realm of designing holistic environmental solutions. These will be self-sufficient high quality townships aimed at revolutionizing lifestyles in totality and offering pollution-free, hassle-free healthy environment for you and your loved ones.

Projects undertaken by the company are :

• MVL Coral - at Bhiwadi, Rajasthan
• MVL Flora, part of MVL City
• MVL Indihomes, at Bhiwadi
• MVL River Mall, MVL Rivercity, Yamunanagar
• MVL India Business Centre - MVL’s second IT Park is located in Gurgaon

Milestones of the company

• 1978: A company then known as ‘Super Sound Electronics’ commenced its activities with the manufacture of audio cassettes.
• 1986: The company was incorporated as a Public Limited Company on 3rd Dec 1986, as Media Video Limited.
• 1987: It started the manufacturing of pre-recorded & blank Video Cassettes in 1987. It has to its credit, the distinction of being the largest producer of pre-recorded and blank video cassettes, with the largest manufacturing unit in India. The company acquired copyrights of over 800 Indian / foreign films from 1986-1991.
• 1988: Media set up production unit set up in Delhi, D-9/5, Okhla Industrial Area Phase II for production of TV Video Games. Due to the sudden spurt of sales, it had to source the production of the TV Video Games through the OEMs. It now felt the need to enlarge its production facilities and manufacture its games in house.
• 1990: Media acquired a huge chunk of land from RIICO, Bhiwadi, Rajasthan for setting up of a manufacturing facility.
• 1994: Media initiated the construction of the state of the art production unit at Bhiwadi for manufacturing of: Plastic moulded components, TV Video Games, Rechargeable Devices/ Flashlights, Chip Bonding section, Tool Room (Injection moulding section)
• 1996: Commercial production started off in full steam at Bhiwadi.
• 2001: In October 2001, after carrying out an extensive survey of the Indian market needs and consumer preferences, the company diversified into manufacturing & marketing of audio/video products including, DVD players, VCD players, home theatre systems, mini compo systems and high-end versions of such products.
• 2005: Media introduced an impressive range of colour televisions to its existing range of audio/video products.
• 2006: Media Video Limited diversified into the real estate industry & launched the brand - MVL.
• 2007: The real estate division of Media Video Limited is de-merged into a separate company. MVL Limited is born.

Recent developments

MVL’s board of directors of the Company at its meeting held on April 27, 2009, for issue of Non Convertible Debentures (NCD) to Institutional Investors / Mutual Funds / bodies corporate on private placement basis, has decided that the company can raise the funds to the tune of Rs 400 crore by preferential allotment to Institutional Investors / Mutual Funds / bodies corporate to finance its expansion plan.