Ravi Kumar Distilleries Ltd - Stock Valuation and Financial Performance

Ravi Kumar Distilleries was incorporated as 'Ravi Kumar Distilleries Limited' on October 11, 1993 under the Companies Act, 1956 vide Certificate of Incorporation issued by the Registrar of Companies, Tamil Nadu and received its Certificate for Commencement of Business on 4th day of December, 1998. The company is engaged in the business of manufacturing and trade of Indian Made Foreign Liquor (IMFL) under their own brand portfolio as well as under tie-up arrangements with other companies. The IMFL comprises of Whisky, Brandy, Rum, Gin & Vodka.

They started with initial capacity of 7,20,000 cases per annum and a bond capacity of 6300 cases of Excise Bonded warehouse. Presently, their plant is having an installed capacity of 14,25,000 cases per annum and 26,000 cases of Excise Bonded Warehouse. They are an ISO 9001: 2000 certified company since 2007. They currently operate through their manufacturing unit located at - R.S 89/4A, Katterikuppam Village, Mannadipet Commune, Puducherry. Their unit is equipped with State -of-art infrastructure facilities & technology, which encompasses all modern facilities for blending and bottling, can undertake the manufacturing of IMFL.

The company’s core competencies are there in house technical and formulation knowledge, skilled workforce and well-equipped manufacturing facilities, which enables them to manufacture a wide range of IMFL products, to meet diverse client requirements. The company is promoted by R.V. Ravikumar. The company entered into the Distillery Industry in the year 1999 by starting manufacture of IMFL products by means of setting up of their distillery unit which is located at R.S 89/4A, Katterikuppam Village, Mannadipet Commune, Puducherry with an installed capacity of 7,20,000 cases per annum with initial production running on two (2) semi auto lines.

They currently operate through same unit which is now having a installed capacity of 14,25,000 cases per annum with a State -of-art infrastructure and all modern facilities for blending and bottling. They are one of the major suppliers of IMFL products in regions of Union Territory of Puducherry and one of the top ten selling brands of IMFL 180 ML Pack. They have 30 different brands under their portfolio like namely Capricorn Super Brandy, Capricorn Super White Rum,Capricorn Super XXX Rum, Chevalier Brandy, Chevalier XXX Rum, Chevalier Whisky, Capricorn Super Vodka, Capricorn Super Gin, Konark Grape Brandy, 2 Barrels Blended Whisky etc. They have also approximately 65 brands under tie up arrangements.

Milestones:

• 1993 - Incorporation of the Company.
• 1999 - Established their manufacturing unit at Puducherry with initial capacity of 7,20,000 cases per annum and a bond capacity of 6300 cases of Excise Bonded warehouse with 2(two) semi- automatic lines.
• 1999 - Strategic tie-up with Shashi Distilleries, Bangalore & Gemini Distilleries (Puducherry) for bottling of their premium brands.
• 2000 - Launching of their first brand namely ‘Capricorn Super Brandy’.
• 2000 - Strategic tie-up with Radico Khaitan for bottling of their premium brands.
• 2001 - Launching of their medium segment brands namely 2 Barrels Grape Brandy.
• 2001 - Tie-up with Kapitan Distillery, Hyderabad, Andhra Pradesh for production and marketing of own brands in Andhra Pradesh Market and also Tie-up with John Distilleries, Bangalore for producing their brands.
• 2002 - They launched their medium segment brand namely Green Magic Brandy.
• 2003 - Tie-up with United Distilleries, Kerala, for production of IMFL products of their own brands at their distillery.
• 2003 - Expansion of capacity by installing one more semi-automatic and one automatic line unit and capacity enhanced to 8,00,000 cases per annum.
• 2005 - They launched their new medium segment brand namely ‘Once more, Grape Brandy & 3 Jacs No. 1, Fine Brandy’.
• 2005 - Increase in the raw material and packing material storage capacity from 16,000 Sq.ft to 32,000 Sq.ft
• 2006 - Increase in Excise Bonded ware house capacity to 26,000 cases.
• 2007 - Received ISO 9001: 2000 certificate from Ukas Quality Management.
• 2008 - Increase in the capacity to 12,00,000 cases per annum, by adding one more production line and also installed a Reverse Osmosis Plant in the unit
• 2009 - Increase in the capacity to 14,25,000 cases per annum.

Products:

1. Products manufactured under our own brand name:

Premium segment -

• 2 BARRELS Napoleon Brandy
• CAPRICORN Super Brandy
• CAPRICORN Super Premium Whisky
• CAPRICORN Super XXX Rum

Regular segment -

• DUPLEIX Fine Whisky
• Black Grape Doctor No.1 Brandy
• FREEDOM Brandy
• FREEDOM Whisky

Medium segment -

• KONARAK Malt Whisky
• KONARAK Classic Brandy
• KONARAK XXX Rum
• KONARAK Grape Brandy

Cheap segment -

• CHEVALIER Brandy
• CHEVALIER Deluxe Brandy
• CHEVALIER XXX Rum
• CHEVALIER Whisky

2. Products manufactured for others in their brand name:

• 8 PM Rare Whisky
• Special Appointment Premium Whisky
• Contessa XXX Rum
• Contessa Brandy