Kovilpatti Lakshmi Roller Flour Mills Ltd - Stock Valuation and Financial Performance

Kovilpatti Lakshmi Roller Flour Mills, an Eltex Group company came into existence as KLRF with its brand as 'Kuthuvilakku' way back in 1964 with the establishment of 46,800 MT of wheat flour at Gangaikondan in Tamil Nadu, near the southern tip of the Indian subcontinent.

Ever since inception, the mill prioritized its focus towards customer segmentation based on specific product quality and end use applications such as Bakeries, Parotta makers, Hoteliers, Sweet stalls, Confectioneries and Domestic end users. Thanks to the analysis that emerged contemplating specific needs of the customers, the company has achieved a major breakthrough in supplying quality flour suitable for specific end-users as Bakery special, Parotta special and Flour for Rusk rolls.

The Eltex Group, based at Coimbatore, has diverse business interests in Wheat Flour Milling, Cotton Yarn, Ferrous Castings, Sheet Metal Fabrication, Machine Building and Trading. The Group's Annual Sales is currently around $20 million and provides direct employment to over 1000 people.

KLRF is constantly putting its efforts towards development of flour expanding its assignment of customer product quality towards other segments of end users as well. Adding feather to the cap, KLRF has added a product as Chukky Fresh Whole Meal Atta by installing a Chukky Plant that manufactures atta through traditional grinding using rubberized emery stones by offering a product exclusively for making Chapathi and Puri to render unique softness, puffiness, fiber aroma and wheaty taste.

KLRF has made a major achievement towards customer requirements and made a phenomenal success in terms of supplying flour in various packages as 90 kg, 50 kg, 25 kg, 10 kg and 5 kg. Another remarkable significance is towards tapping the retail segment and it is a pioneer in launching half kg and one kg consumer packs of Maida, Sooji, Resultant Atta and Whole Meal Atta. Unit weights of 20 kg and 30 kg are offered to customers based on careful analysis of household segment needs. New product lines for Samba Rawa and related products are introduced.

KLRF has made its mark of success in export markets as well. Besides its continual achievements since emergence, KLRF has accelerated its growth towards mill expansion and modernisation program as well contemplating its mill to exceed 62,000 MT per annum.

As one of the pioneers in flour milling industry, KLRF has set its pace of far ahead leadership in terms Process Technology, Product Quality, Hygiene, Customer Satisfaction and Continual Improvement by its systematic quality systems and strive to achieve many outstanding records of performance in days to come.

Product range of the company includes:

Kuthuvilakku Brand

• Bakery Maida - 90 kgs
• Parotta Maida - 90, 50, 25, 10, 5 kgs
• Sooji - 90, 50, 25, 10 kgs
• Resultant Atta - 90, 50, 25 kgs
• Chukky Fresh Whole Meal Atta - 90, 50, 5 kgs
• Wheat Bran (Rough Bran) - 50 kgs
• Wheat Bran (Bran Flakes) - 35 kg
• Low Gluten Flour - 50 kgs 
• Consumer Packs 

1 kg with 20 kg unit weight -- Maida, Sooji, Resultant Atta, Chukky Fresh Whole Meal Atta.           

0.5 kg with 20 kg unit weight -- Maida, Sooji, Resultant Atta, Chukky Fresh Whole Meal Atta.

Kera Brand 

• All Purpose Maida - 90, 10, 5 kgs

New Products 

• Samba Wheat Rawa
• Samba Broken Wheat

Achievements/ recognition :

• Recipient of Roller Flour Millers Federation award for the Best Performance in R & D during 1990 - 91.
• Recipient of Roller Flour Millers award for the Best Performance in Pollution Control during 1993-94.
• Recipient of Roller Flour Millers award for Exports (South Zone) during 1995-1996
• Recipient of Roller Flour Millers award for the Innovative Efforts during 1995-1996
• First ISO 9002 : 1994 certified Roller Flour Mill in India as per certificate number: 12 100 12692
• TMS/Munich 2000 - 07-19 awarded by TUV/Germany - May 2000
• First Roller Flour Mill to introduce 5S house keeping