BSE: 0 | NSE: CMRSL | Printing And Publishing | Small Cap
Past 10 year's financial track record analysis by Moneyworks4me indicates that Cyber Media Research & Services Ltd is a average quality company.
The key valuation ratios of Cyber Media Research & Services Ltd's currently when compared to its past seem to suggest it is in the Somewhat Undervalued zone.
The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Cyber Media Research & Services Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.
| Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROCE % ⓘ | -24.3% | -40.6% | 19.1% | 13.8% | 16.2% | 14.7% | 18.1% | 26.6% | 22.5% | 23.7% | - |
| Value Creation Index ⓘ | -2.7 | -3.9 | 0.4 | 0.0 | 0.2 | 0.1 | 0.3 | 0.9 | 0.6 | 0.7 | - |
Growth Parameters ⓘGrowth Parameters Colour Code Guide ⓘ | |||||||||||
| Sales ⓘ | 5.6 | 8.1 | 19.4 | 15.8 | 36 | 30.6 | 22.6 | 34.2 | 41.3 | 55.7 | 52 |
| Sales YoY Gr. | - | 44% | 140% | -18.3% | 127.2% | -14.9% | -26.1% | 51% | 21% | 34.8% | - |
| Adj EPS ⓘ | -3 | -4.3 | 1.3 | 0.6 | 1.7 | 2.1 | 2.7 | 5.1 | 5.7 | 10.9 | 8.4 |
| YoY Gr. | - | NA | NA | -52.6% | 161.9% | 28.5% | 28.3% | 88.6% | 11.3% | 91.6% | - |
| BVPS (₹) ⓘ | 9.1 | 4.8 | 6.1 | 3.8 | 5.3 | 7 | 7.4 | 12.6 | 38.6 | 45.6 | 48.1 |
| Adj Net Profit ⓘ | -0.8 | -1.1 | 0.3 | 0.2 | 0.4 | 0.5 | 0.7 | 1.3 | 1.7 | 3.2 | 2 |
| Cash Flow from Ops. ⓘ | -0.3 | 0.4 | 0.5 | 0.8 | -2 | 1.2 | 1 | -3.1 | 8.3 | -1.5 | - |
| Debt/CF from Ops. ⓘ | -4.6 | 3.6 | 2.9 | 5.6 | -3.5 | 5.8 | 7.6 | -3.1 | 0.8 | -5.8 | - |
CAGR Colour Code Guide ⓘ
| 9 Years | 5 Years | 3 Years | 1 Years | |||||
|---|---|---|---|---|---|---|---|---|
| Sales ⓘ | 29.1% | 9.1% | 35% | 34.8% | ||||
| Adj EPS ⓘ | NA | 46% | 59% | 91.6% | ||||
| BVPSⓘ | 19.6% | 54% | 83.1% | 18% | ||||
| Share Price | - | - | - | -20% | ||||
Performance Ratio Colour Code Guide ⓘ
| Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity % ⓘ | -27.6 | -62.2 | 24.4 | 12.7 | 36.5 | 34.6 | 37.7 | 51.2 | 23.1 | 26 | 18 |
| Op. Profit Mgn % ⓘ | -12.2 | -13.3 | 3.2 | 6.4 | 2.2 | 4.3 | 7.8 | 8.9 | 9.5 | 8.6 | 8.6 |
| Net Profit Mgn % ⓘ | -13.5 | -13.4 | 1.7 | 1 | 1.2 | 1.8 | 3 | 3.8 | 4 | 5.8 | 4.7 |
| Debt to Equity ⓘ | 0.6 | 1.2 | 1 | 4.8 | 5.2 | 4 | 3.9 | 3.1 | 0.6 | 0.6 | 0.4 |
| Working Cap Days ⓘ | 238 | 110 | 65 | 142 | 100 | 146 | 190 | 150 | 186 | 183 | 76 |
| Cash Conv. Cycle ⓘ | -40 | -38 | -131 | -28 | -260 | -298 | -397 | -377 | -341 | -340 | 33 |
Sales growth is growing at healthy rate in last 3 years 35.04%
Net Profit is growing at healthy rate in last 3 years 59.03%
Debt to equity has declined versus last 3 years average to 0.64
Return on Equity has declined versus last 3 years average to 18.00%
Sales growth is not so good in last 4 quarters at 2.49%
| Standalone | Consolidated | |
|---|---|---|
| TTM EPS (₹) | 8.4 | 11.6 |
| TTM Sales (₹ Cr.) | 52.3 | 79.7 |
| BVPS (₹.) ⓘ | 48.1 | 57.1 |
| Reserves (₹ Cr.) ⓘ | 11 | 14 |
| P/BV ⓘ | 2.16 | 1.82 |
| PE ⓘ | 12.34 | 8.97 |
| From the Market | |
|---|---|
| 52 Week Low / High (₹) | 0.00 / 0.00 |
| All Time Low / High (₹) | - / - |
| Market Cap (₹ Cr.) | 30.5 |
| Equity (₹ Cr.) | 2.9 |
| Face Value (₹) | 10 |
| Industry PE ⓘ | 8.6 |
| Pledged * | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| PARTICULARS | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 |
|---|---|---|---|---|---|---|---|---|---|---|
| Sales | 5.61 | 8.08 | 19.39 | 15.84 | 35.99 | 30.62 | 22.63 | 34.18 | 41.34 | 55.73 |
| Operating Expenses ⓘ | 6.29 | 9.15 | 18.77 | 14.83 | 35.26 | 29.36 | 21.03 | 31.13 | 37.63 | 50.97 |
| Manufacturing Costs | 2.44 | 1.77 | 1.62 | 7.55 | 0.28 | 0.64 | 0.39 | 0.36 | 0.82 | 0.62 |
| Material Costs | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Employee Cost | 2.99 | 4.04 | 4.27 | 4.95 | 5.35 | 4.57 | 3.80 | 4.19 | 5.46 | 6.86 |
| Other Costs ⓘ | 0.87 | 3.34 | 12.88 | 2.33 | 29.63 | 24.14 | 16.83 | 26.57 | 31.35 | 43.50 |
| Operating Profit ⓘ | -0.69 | -1.07 | 0.62 | 1.01 | 0.73 | 1.26 | 1.60 | 3.06 | 3.71 | 4.76 |
| Operating Profit Margin (%) | -12.2% | -13.2% | 3.2% | 6.4% | 2.0% | 4.1% | 7.1% | 8.9% | 9.0% | 8.5% |
| Other Income ⓘ | 0.02 | 0.03 | 0.13 | 0.05 | 0.52 | 0.12 | 0.16 | 0.16 | 0.05 | 1.04 |
| Interest ⓘ | 0.27 | 0.27 | 0.26 | 0.29 | 0.74 | 0.75 | 1.02 | 0.94 | 0.83 | 0.84 |
| Depreciation ⓘ | 0.36 | 0.26 | 0.21 | 0.47 | 0.14 | 0.13 | 0.14 | 0.27 | 0.27 | 0.28 |
| Exceptional Items ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.78 |
| Profit Before Tax ⓘ | -1.30 | -1.57 | 0.28 | 0.29 | 0.37 | 0.50 | 0.60 | 2.01 | 2.66 | 3.91 |
| Tax ⓘ | -0.54 | -0.48 | -0.05 | 0.14 | -0.01 | 0 | 0.03 | 0.67 | 1.13 | 1.26 |
| Profit After Tax | -0.76 | -1.09 | 0.33 | 0.16 | 0.38 | 0.50 | 0.58 | 1.34 | 1.53 | 2.65 |
| PAT Margin (%) | -13.5% | -13.4% | 1.7% | 1.0% | 1.1% | 1.6% | 2.6% | 3.9% | 3.7% | 4.7% |
| Adjusted EPS (₹) | -3.0 | -4.3 | 1.3 | 0.6 | 1.5 | 2.0 | 2.3 | 5.3 | 5.2 | 9.0 |
| Dividend Payout Ratio (%) | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 38% | 22% |
| PARTICULARS | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 |
|---|---|---|---|---|---|---|---|---|---|---|
Equity and Liabilities | ||||||||||
| Shareholders Fund | 2.29 | 1.20 | 1.54 | 0.95 | 1.33 | 1.76 | 1.87 | 3.18 | 11.31 | 13.35 |
| Share Capital ⓘ | 0.15 | 0.15 | 0.15 | 0.15 | 0.90 | 0.90 | 0.90 | 2.52 | 2.93 | 2.93 |
| Reserves ⓘ | 2.14 | 1.05 | 1.39 | 0.80 | 0.43 | 0.86 | 0.97 | 0.66 | 8.38 | 10.42 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debt | 1.47 | 1.43 | 1.50 | 4.50 | 6.94 | 6.99 | 7.23 | 9.27 | 6.31 | 6.37 |
| Long Term Debt | 0 | 0 | 0 | 3.01 | 4.97 | 6.14 | 7.18 | 6.83 | 6.31 | 6.37 |
| Short Term Debt | 1.47 | 1.43 | 1.50 | 1.49 | 1.97 | 0.85 | 0.05 | 2.44 | 0 | 0 |
| Trade Payables | 1.15 | 1.96 | 3.96 | 5.14 | 4.81 | 6.22 | 5.28 | 6.14 | 9.10 | 9.90 |
| Others Liabilities ⓘ | -0.82 | -1.08 | -0.78 | -1.16 | 0.48 | -0.16 | -0.94 | 0.08 | 1.44 | 4.09 |
| Total Liabilities ⓘ | 4.09 | 3.51 | 6.22 | 9.43 | 13.55 | 14.82 | 13.44 | 18.66 | 28.17 | 33.70 |
Fixed Assets | ||||||||||
| Gross Block | 5.39 | 5.39 | 5.40 | 1.03 | 1.25 | 0.94 | 0.97 | 1 | 1.03 | 1.23 |
| Accumulated Depreciation | 3.96 | 4.21 | 4.43 | 0.47 | 0.82 | 0.64 | 0.77 | 0.32 | 0.59 | 0.87 |
| Net Fixed Assetsⓘ | 1.43 | 1.17 | 0.97 | 0.55 | 0.43 | 0.30 | 0.19 | 0.68 | 0.43 | 0.36 |
| CWIP ⓘ | 0 | 0 | 0 | 0 | 0 | 0.53 | 0.73 | 0 | 0 | 0 |
| Investmentsⓘ | 0 | 0 | 0 | 0.01 | 0.01 | 0.01 | 0.01 | 0.01 | 0.01 | 0.01 |
| Inventories | 0.03 | 0.02 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Receivables | 1.50 | 0.92 | 3.98 | 3.73 | 7.04 | 6.11 | 4.75 | 5.43 | 12.69 | 18.90 |
| Cash Equivalents | 0.01 | 0.12 | 0.56 | 1.21 | 0.98 | 1.69 | 1.19 | 1.12 | 2.49 | 2.60 |
| Others Assetsⓘ | 1.13 | 1.28 | 0.70 | 3.93 | 5.10 | 6.18 | 6.57 | 11.43 | 12.54 | 11.84 |
| Total Assets ⓘ | 4.09 | 3.51 | 6.22 | 9.43 | 13.55 | 14.82 | 13.44 | 18.66 | 28.17 | 33.70 |
| PARTICULARS | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash Flow From Operating Activity ⓘ | -0.32 | 0.40 | 0.52 | 0.81 | -1.98 | 1.20 | 0.96 | -3.13 | 8.30 | -1.47 |
| PBT ⓘ | -1.30 | -1.57 | 0.28 | 0.29 | 0.37 | 0.50 | 0.58 | 2.01 | 2.66 | 3.91 |
| Adjustment ⓘ | 0.60 | 0.50 | 0.81 | 0.71 | 0.50 | 0.07 | 0.74 | 1.05 | 1.01 | 0.34 |
| Changes in Working Capital ⓘ | 0.49 | 1.49 | -1.25 | 0.36 | -1.53 | 1.67 | -2.16 | -6.45 | 5.03 | -4.94 |
| Tax Paid ⓘ | -0.12 | -0.03 | 0.68 | -0.55 | -1.33 | -1.03 | 1.81 | 0.26 | -0.40 | -0.77 |
| Cash Flow From Investing Activity ⓘ | 0.02 | 0.02 | 0.11 | -2.87 | 0.05 | -0.54 | -1.66 | 1.64 | -9.83 | 1.17 |
| Capex | 0 | 0 | -0.01 | -0.05 | -0.01 | -0.01 | -0.22 | -0.02 | -0.02 | -0.20 |
| Net Investments | 0 | 0 | 0 | -2.82 | 0 | -0.53 | 0 | 0 | 0 | 0 |
| Others ⓘ | 0.02 | 0.02 | 0.12 | 0 | 0.06 | 0 | -1.43 | 1.66 | -9.81 | 1.37 |
| Cash Flow From Financing Activityⓘ | 0.31 | -0.31 | -0.19 | 2.72 | 1.69 | 0.05 | 0.19 | 1.42 | 2.90 | 0.42 |
| Net Proceeds from Shares ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6.65 | 0 |
| Net Proceeds from Borrowing ⓘ | 0 | 0 | 0 | 0 | 0 | 0.05 | 1.22 | -0.49 | -0.52 | 0.06 |
| Interest Paid ⓘ | -0.27 | -0.27 | -0.26 | -0.29 | -0.74 | 0 | -1.02 | -0.93 | -0.82 | -0.81 |
| Dividend Paid ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.59 |
| Others ⓘ | 0.58 | -0.04 | 0.07 | 3.01 | 2.43 | 0 | 0 | 2.83 | -2.40 | 1.75 |
| Net Cash Flow ⓘ | 0.01 | 0.11 | 0.44 | 0.65 | -0.23 | 0.71 | -0.50 | -0.06 | 1.37 | 0.11 |
| PARTICULARS | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 |
|---|---|---|---|---|---|---|---|---|---|---|
| Ratios | ||||||||||
| ROE (%) | -27.56 | -62.18 | 24.42 | 12.74 | 33.41 | 32.53 | 31.74 | 53.16 | 21.06 | 21.46 |
| ROCE (%) | -24.27 | -40.64 | 19.05 | 13.83 | 16.21 | 14.66 | 18.09 | 26.63 | 22.5 | 23.68 |
| Asset Turnover Ratio | 1.05 | 2.12 | 3.98 | 2.03 | 3.13 | 2.16 | 1.6 | 2.13 | 1.77 | 1.8 |
| PAT to CFO Conversion(x) | N/A | N/A | 1.58 | 5.06 | -5.21 | 2.4 | 1.66 | -2.34 | 5.42 | -0.55 | Working Capital Days |
| Receivable Days | 84 | 55 | 46 | 89 | 55 | 78 | 88 | 54 | 80 | 103 |
| Inventory Days | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Payable Days | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
The company was originally incorporated as “IDC (India) Limited” under the provisions of the Companies Act, 1956 pursuant to Certificate of Incorporation dated August 29, 1996 issued by Registrar of Companies N.C.T of Delhi and Haryana. The company commenced operations pursuant to a certificate for commencement of business dated October 14, 1996 issued by Registrar of Companies N.C.T of Delhi and Haryana. The name of the Company was changed to “Cyber Media Research Limited” pursuant to fresh certificate of incorporation was issued by Registrar of Companies, National Capital Territory of Delhi and Haryana on February 28, 2011. Further, the name of the Company was changed to “Cyber Media Research & Services Limited” pursuant to fresh certificate of incorporation was issued by Registrar of Companies, National Capital Territory of Delhi and Haryana on March 26, 2014.
Cyber Media Research & Services is engaged in ad tech and data analytics business in an industry which is expanding rapidly. The company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. These together form the pillars of the digital marketing landscape, i.e. it provides proprietary solutions that enable advertisers and publishers to match the right ad with the right user. This drives higher conversions and sales for advertisers and enables publishers to earn more. The company has been growing its offerings and customer base, and is well positioned to build multiple revenue streams in the digital landscape. Automation in this industry is driving significant changes, and data acts a critical enabler. The company’s algorithms leverage large sets of data, process it via its AI engines to provide the right results, therefore simplifying digital marketing. CMGalaxy, Auxo Ads and CyberAds is CMRSL’s propriety products for different stakeholders in the ecosystem.
The post-Pandemic world will see significant shift in consumer behaviour towards digital. The Company has positioned its products along the entire ad tech value-chain. CMGalaxy and CyberAds offer solutions to advertisers that allow them to manage their media spends prudently. Auxo Ads allows publishers to receive better ad bids therefore improving their revenues. The company sees this as an ideal time to scale its revenues by aggressively promoting its products and capture market share at an accelerated pace, and enjoy strong tail-winds for the coming decade.
Business area of the company
The company is engaged in ad tech and data analytics business. The company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
Key Events and Mile Stones
MoneyWorks4Me rating and ranking of funds for SIP is available to subscribers only. Moneyworks4Me is not a rating and ranking agency, however it is required that users have a way of selecting funds and building a Portfolio. The method used by it are described below to enable users to understand the logic behind the rating and ranking Subscriber will find more details on this in the various content made available from time to time. In case you need more please write to besafe@moneyworks4Me.com
MoneyWorks4Me rates and ranks mutual funds based on the following data-driven system:
Funds ranking in screeners: Performance Consistency and Quality are two parameters used for ranking funds for SIP. The ranking as follows GG, GO, GR, OG, OO, OR, RG, RO and RR.
With the same color-coded funds, the one with the higher Average 3-year rolling returns (over 5 to 10 years), the number that appears in the Performance tag, ranks higher.
Here is the summary:
The third tag Upside Potential is not relevant for SIP. It is relevant for lumpsum investments in Mutual Funds.
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