Electronics Mart India Ltd - Stock Valuation and Financial Performance

The Company was originally formed as a sole proprietorship under the name of ‘Bajaj Electronics’ at Hyderabad in 1980 and it was converted into a partnership firm under the name of ‘Bajaj Electronics’ (“Bajaj Electronics”) pursuant to partnership deed dated March 25, 2011, and was registered under the Indian Partnership Act, 1932 with the Registrar of Firms, Hyderabad (South) on April 13, 2011. Pursuant to the deed of partnership dated July 31, 2017, constitution of ‘Bajaj Electronics’ was modified to admit new partners and a memorandum acknowledging receipt of documents for change in constitution of partnership was issued by Registrar of Firms, Hyderabad (South), on August 2, 2017. ‘Bajaj Electronics’ was thereafter converted into a public limited company under the Companies Act, 2013 with the name ‘Electronics Mart India Limited’ pursuant to certificate of incorporation issued by Central Registration Centre, Registrar of Companies dated September 10, 2018.

Electronics Mart India is the 4th largest and one of the fastest growing consumer durables and electronics retailers in India and as of Financial Year 2021, it is the largest regional organised player in the southern region in revenue terms with dominance in the states of Telangana and Andhra Pradesh. It commenced its business operations in 1980 and since then there has been a steady rise in its revenue from operations. It has been one of the fastest growing consumer durable & electronics retailers in India with a revenue CAGR of 17.90% from Financial Year 2016 to Financial Year 2021. It has consistently demonstrated profitability with a robust operating performance. It had the second highest operating margin amongst its peers in Fiscal Year 2021. The company has built a longstanding market presence with more than three decades of experience having commenced its business operations as a proprietary concern by setting up its first consumer durable and electronic retail store at Hyderabad. It converted the erstwhile sole proprietorship into a partnership firm under the name of ‘Bajaj Electronics’ pursuant to a partnership deed dated March 25, 2011 and subsequently converted the partnership firm into a public limited company under the Companies Act, 2013 with the name ‘Electronics Mart India Limited’.

Business area of the company

The company offers a diversified range of products with focus on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others. Its offering includes more than 6,000 SKUs across product categories from more than 70 consumer durable and electronic brands. Its business model is a mix of ownership and lease rental model, as it focuses to secure retail spaces which ensures high visibility and easy accessibility to customers. Under the ownership model, it owns the underlying property including the land and building and in lease rental model, it enters into a long-term lease arrangement with the property owner(s). As of August 31, 2022, out of the total 112 stores it operate, 11 stores are owned, 93 stores are under long-term lease rental model and eight stores are partly owned and partly leased. It focus on deepening its presence in the regions it operate in before venturing into new markets which has led it to establish brand presence in Telangana and Andhra Pradesh markets.

Awards and Accreditations

• 2017: Awarded “Outstanding Performer (Air Coolers)” by Voltas.
  
• 2018: Awarded “Highest RA Sales (Regional Retail) Award” to Hyderabad branch by Daikin at the Dealer Awards 2018.
  
• 2018: Awarded “Certificate of Recognition” by Samsung.
  
• 2019: Awarded “Best Business Partner Excellence Award-2019” and “Best Contribution-2019” by VIVO.
  
• 2019: Awarded “Highest Sales - Retail Chain” to Hyderabad Branch” by Voltas at the Channel Partner’s Meet 2019.
  
• 2019: Awarded “Remarkable Contribution Award” by Oppo at the O-Partner’s Gratitude Meet 2019.
  
• 2022: Awarded “Most promising channel partner - Dispensers” by Voltas at the Channel Partner Meet 2020.
  
• 2022: Awarded “Highest Sales - Retail Chain” to Hyderabad Branch” by Voltas at the Channel Partner Meet 2020.
  
• 2022: Awarded “Certificate of Appreciation” by Pine Labs.
  
• 2022: Awarded “Best Sales Performance across categories -2020” by Samsung.
  
• 2021: Awarded “Certificate of Recognition” towards Samsung mobile business by Samsung.
  
• 2021: Awarded membership of the “President’s Club- 2021” by Samsung.
  
• 2021: Awarded with the title of “Diamond 2021” by Oppo Premier Club.
  
• 2021: Awarded with the title of “Pride of Telangana - Achiever” in the Retail Category 2021 by Round Table India.
  
• 2022: Awarded with the title of “Loans Champion” by Redington and Ingram Micro.
  
• 2022: Awarded with the title of “AirPods Champion” by Redington and Ingram Micro.
  
• 2022: Awarded with the title of “Mac Champion” by Redington and Ingram Micro.
  
• 2022: Awarded “Certificate of Appreciation” for exemplary sales contribution by Samsung.
  
• 2022: Awarded “Best Electronics Retail Chain” by Radio City.
  
• 2022: Awarded “Best Business Performance Q1-2022” by Samsung.
  

Major events and milestones

• 1980: Opened first retail store at Lakdikapool.
  
• 2014: The company’s revenue from operations crossed Rs 5000 million.
  
• 2016: The company’s revenue from operations crossed Rs 10,000 million.
  
• 2017: Forayed into ecommerce space through our website www.bajajelectronics.com.
  
• 2018: Opened 50th store in Hyderabad.
  
• 2018: The company’s revenue from operations crossed Rs 20,000 million.
  
• 2018: The Company was incorporated pursuant to its conversion from a partnership firm into a public limited company.
  
• 2019: Expanded its operations beyond our brick-and-mortar stores situated at Andhra Pradesh and Telangana by commencing business operations on E-commerce platform in association with Amazon and PayTm.
  
• 2020: The company’s revenue from operations crossed Rs 30,000 million
  
• 2021: Opened 100th store in Kurnool, Andhra Pradesh.
  
• 2022: The company’s revenue from operations crossed Rs 40,000 million.
  
• 2023 Expanded the company’s operations beyond Andhra Pradesh and Telangana by inaugurating its first store in NCR.