SRS Ltd - Stock Valuation and Financial Performance

SRS is a diversified company with a business portfolio comprising of Cinema Exhibition, Food & Beverages, Retail and Manufacturing and Retailing of Jewellery. The company was incorporated on August 29, 2000 with the objective of trading in FMCG Goods and it later entered into other business segments. The major four business verticals of the company enable it to profitably exploit the business synergies, as well as smoothen out seasonal business fluctuations. The four business verticals of the Company area Cinema Exhibition, Food & Beverages Retail and Manufacturing and Retailing of Jewellery.

Cinema Exhibition: SRS Cinemas is the cinema exhibition brand under which the company operates a chain of cinemas spread across six cities. This includes 11 properties at strategic locations having 30 screens and 7,608 seats. SRS brand is a well recognized film exhibition brand in North India.

In the food & beverages segment, the company operates a chain of food courts, fine dining restaurants and banquets across several cities. The food courts are run under the SRS 7dayz brand and currently, the company operates 11 food courts across North and Central India. The fine dining restaurants are operated under the brand Punjabi Haandi and currently the company operates three Fine Dining Restaurants that are located at Faridabad, Gorakhpur and Ludhiana. All these outlets are strategically located at high footfalls areas such as malls and high street markets to ensure higher visibility and walk-ins.

The company operates a chain of retail stores under the brand name of SRS Value Bazaar that offer FMCG products including food and groceries, apparels, cosmetics / home care /personal care products, crockery, appliances, accessories, etc. SRS Fashion Wear is the other brand under which the company retails multi-brand apparels. The company has 23 retail stores in North India with a total floor space of more that 0.132 mn. sq. ft. Apart from this, the company is also active player in the cash & carry business.

In its jewellery business the company procures jewellery from its 100% subsidiary having manufacturing facility at Patparganj, New Delhi and through third parties. In this division, the company is into whole-selling and retailing of jewellery. It sells a wide range of gold and diamond jewellery under the brand name of SRS Jewells. The product portfolio includes gold coins, necklaces, rings, pendants, bracelets, earrings, bangles etc.

Subsidiary Company

The Company has one Wholly Owned subsidiary

SRS Jewells Limited: The company was originally incorporated vide Certificate of Incorporation dated March 19, 2009 under the name ‘SRS Bullions & Jewellers Limited’. It was issued the certificate for commencement of business on March 31, 2009. The name of SRS Jewells was subsequently changed to its present name vide fresh Certificate of Incorporation dated March 31, 2010. SRS Jewells is involved in the business of manufacturing, trading, importing, exporting buying, selling, giving on hire, distributing, exchanging, converting, altering, processing, assessing centre, testing, designing, repairing, evaluation, laboratories, appraisal certifiers, valuers of all types of precious & semi precious stones, bullions, gemstones, silver, gold, platinum, diamonds, ornaments, jewellery and other works of art etc.

Milestones

• 2000: Incorporated as SRS Commercial Co. Ltd. with the objective of trading in FMCG goods
• 2002: Acquired the 3 acre plot from HUDA and started the construction of the Mall and multiplex
• 2004: On 22nd October 2004 the company opened SRS Mall – Faridabad; On the same day, the Company launched its 1 Food Court under the brand name of “SRS 7 dayz” at SRS Mall and Launched its first 3-screen Cinema on November 12, 2004 at SRS Mall under a management fee / franchise model with PVR Limited
• 2006: The company opened its first Retail outlet under the brand name of “SRS Value Bazaar” atSRS Mall, Faridabad on January 1, 2006
• 2007: Started its Wholesale and Cash & Carry Business
• 2008: Opened its first Jewellery Store under the brand name of “SRS Jewells” at SRS Mall,Faridabad: Opened its first Fashion Wear store at Crown Interior Mall, Faridabad and started Private Labels in FMCG and Apparels
• 2009: Started the packaged snack food business; Opened its fine dining restaurant in the brand name of “Punjabi Haandi” at sector-12 Faridabad and Started wholesale jewellery business
• 2010: SRS Jewells Limited, a 100% subsidiary was incorporated and jewellery manufacturingstarted at Patparganj, Delhi 
• 2011: Started export of jewellery from the unit set up at Noida SEZ