E-Land Apparel Ltd - Stock Valuation and Financial Performance

Mudra Lifestyle Limited, a Mudra group company was originally incorporated as Bombay Fine Fabrics Private Limited on March 31, 1997. The name of the company was changed to Mudra Textiles Private Limited with effect from October 10, 2001, to Mudra Textile Limited with effect from. December 1, 2005 and was further changed to Mudra Lifestyle Limited on December 2, 2005.

Murarilal B Agrawal, Ravindra B Agarwal,and Vishwambharlal K Bhoot are the founders of the Mudra group. The group started its business in 1986 in women fabric. In 1997 Mudra Lifestyle was incorporated to carry on the same business. In October 2004, with a view to consolidate business of the Group, East Coast Polytex, a Partnership Firm in the Group engaged in the business of weaving and two other Partnership Firms viz Mudra Exports (India) and Mudra Impex engaged in the business of Garmenting were taken over by Mudra Lifestyle Limited. Further w.e.f April 01, 2005 Picanova Fabrics Private Limited, Mudra Synthetics Private Limited and Venus Processors Private Limited were amalgamated with the Company.

Mudra Lifestyle Limited  made an Initial Public Offer of 9,580,000 equity shares ef Rs. 10 each at a premium of Rs. 88 per share i.e. at a price of Rs. 90 per share for cash aggregating Rs 862.20 million comprising reservation of 4,79,000 equity shares for eligible employees an a competitive basis. Net offer to the public of 9,101,880 equity shares. The Issue opened for subscription on February 8, 2007 and closed for subscription on February 14, 2007.

Mudra Lifestyle boasts of one of the most modern processing and finishing houses in India. We have facilities spread over 9 units. Its state-of-art machinery includes Sulzer, Picanol, Rapier, Vematex & Somet looms. It also has two computer aided design studios to develop numerous designs every day. It has the installed capacity to weave over 12 million metres of grey cloth, process around 30 million metres of grey fabric and make over 1.5 million pieces of garments.

At present the company has 177 automatic looms producing approximately 10.62 million meters of woven fabric per annum and 700 sewing machines with production capacity of 3.15 million garments per annum. Our manufacturing facilities, having area of around 165,888 square feet, are spread across five locations at Bhiwandi (Kalher and Sonale) in Thane district, Bangalore, Daman and Navi Mumbai. Manufacturing facilities are fully backed by the facilities for product development, design studio and efficient sampling infrastructure to provide quality services to its customers in India and abroad.

Product range of the company include:

• Finished fabric- Mudra Lifestyle develops trendiest designs of fabrics for Shirtings and suitings at its state of the art design studio. The fabrics are then woven using most modern technologies and undergo specialised treatments and processes to provide durability and comfort to the wearer.  It develops trendiest designs of fabrics for shirts, skirts and women's dresses at its state of the art design studio. Special attention is paid to see that kid's fabrics are made durable to withstand the tough wear & tear. 
• Garments  - Mens Wear -Shirts  - Ladies Wear – Tops, Skirts  - Kids Wear

Different divisions of the company:

• Weaving Unit- With the use of advanced and sophisticated weaving procedures, Mudra has an excellent translation result of fibre into fabric. The units are equipped with state-of-the-art Sulzer Projectiles, Picanol, Rapier and Vamatex Looms with Electronic Dobby ideally located within the vicinity of Mumbai.
• Processing Unit- Processing includes Grey Inspection, Singeing, Desizing, Mercerization, Continuous Bleaching, Stenter Finishing, Sanforizing, Calendering, Folding and Quality Inspection. Mudra’s multi-dimensional processing capability begins with quality dyeing, processing and finishing of yarn with a wide range of finishes like Teflon, Hydro-phobic, Hydro-philic, Brushing & Peaching. Mudra’s well-equipped plant can handle upto 2.4 million meters per month of dyeing and finishing of cotton and blenched fabric.
• Readymades- Mudra has entered into the segment of Garment manufacturing with the aim to integrate its activities. It has garment manufacturing plants in Bangalore and Daman, India. The unit houses has high-tech automated machines, which includes automatic cutting, steam ironing, fusing, high-tech stitching, inter-locking and button stitching for complete garment processing. With an annual capacity of 3.15 million garments, Mudra offers high quality garments for buyers in over 30 countries worldwide. It caters to national brands like Raymonds and Arvind Mills. Some of the international houses Mudra is associated with are Wal-Mart and its brands, like Weekends, George, Non stop, Metropolis and other brands like Tricos, American Juliet & Liver Pool.

Milestones of the company:

• 1986 The Group commenced the business of woven fabric
• 1993 East Coast Polytex was formed to start manufacturing facilities for woven fabric at Daman
• 1997 Mudra Exports (India) was formed to export woven fabric and garment. Mudra Lifestyle Limited was incorporated for undertaking business of woven fabrics.         Mudra Synthetics Private Limited was incorporated for undertaking business of woven fabrics at Sonale in Thane District.
• 1998 Picanova Fabrics Private Limited was incorporated for undertaking business of woven fabrics at Sonale in Thane District.
• 2001 Mudra Impex was formed to start manufacturing facilities for garment at Daman and export the same. Acquisition of Venus Processors Private Limited engaged in Processing, printing and dyeing.
• 2004 Takeover of partnership firms by Mudra Lifestyle LimitedStart of Garmenting Unit at Bangalore.
• 2005 Awarded contract to Gherzi Eastern Limited for technical appraisal of the Expansion Project
• 2006 Consolidation of group companies. The company sales cross Rs. 100 crore

Recent developments

Mudra Lifestyle’s weaving division's Mega Expansion Project (Phase I) has been completed and has commenced operation from March 19, 2009. The company has also started the work on Phase II of the project, including the civil work for Phase II, which will be operative in the month of September 2009.