Asian Paints Ltd.

Asian Paints has introduced a new brand identity and logo. It has taken this initiative inspired by research insights, which indicated that emerging professionals such as double income professionals or younger influencers such as teenagers/young adults prefer design and decor companies that assist the makeover process through color guidance.

The new logo with the flowing ribbon formation creates AP design. Bollywood actress Soha Ali Khan unveiled the new logo in Mumbai. It is expected to be rolled out over the next month at 5,277 retail stores, followed by the rest of the network.

The company is now a fully decor and design solutions company and had launched its first branded home painting service under the brand name - Asian Paints Home Solutions and the color inspiration concept store.