Asian Paints Ltd.

Asian Paints is currently trading at Rs. 3870.00, up by 54.80 points or 1.44% from its previous closing of Rs. 3815.20 on the BSE.

The scrip opened at Rs. 3836.00 and has touched a high and low of Rs. 3875.85 and Rs. 3816.05 respectively. So far 4667 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 4170.00 on 31-May-2012 and a 52 week low of Rs. 2551.05 on 28-Dec-2011.

Last one week high and low of the scrip stood at Rs. 3959.90 and Rs. 3775.10 respectively. The current market cap of the company is Rs. 37149.73 crore.

The promoters holding in the company stood at 52.79 % while Institutions and Non-Institutions held 26.78 % and 20.43 % respectively.

Asian Paints has introduced a new brand identity and logo. It has taken this initiative inspired by research insights, which indicated that emerging professionals such as double income professionals or younger influencers such as teenagers/young adults prefer design and decor companies that assist the makeover process through color guidance.

The new logo with the flowing ribbon formation creates AP design. Bollywood actress Soha Ali Khan unveiled the new logo in Mumbai. It is expected to be rolled out over the next month at 5,277 retail stores, followed by the rest of the network.

The company is now a fully decor and design solutions company and had launched its first branded home painting service under the brand name - Asian Paints Home Solutions and the color inspiration concept store.