Manappuram Finance has launched Ma-Money, a new digital lending platform. The objective of introducing the app is to provide customers all the financial products offered by Manappuram Finance under one umbrella. A pioneer in digital gold loans, the company hopes that the new app will help it scale up its digital business and reach a wider audience. The app is primarily targeted at customers in tier 2 and tier 3 cities.
Ma-Money offers a wide range of loans, including personal loans, business loans, consumer durables' loans, loans for the healthcare industry, food industry, small-scale industries, car loans, home repair loans, among others.
Manappuram Finance is a non-deposit taking NBFC and having a strong presence in South India in states of Kerala, Tamil Nadu, Karnataka and Andhra Pradesh.