Tech Mahindra Ltd.

Tech Mahindra has collaborated with Amazon Web Services (AWS) to build a sports cloud platform. The offering focuses on building next-generation digital capabilities for sports organisations and delivering immersive and personalised experiences to sporting enthusiasts worldwide. The sports cloud offering is the result of a Strategic Collaboration Agreement (SCA) signed between the two organisations in September, 2023, with a shared vision to bring the sports institutions closer to the fans and the fans closer to the action. 

The SCA supports ease of access for Tech Mahindra to AWS resources and services and allows both entities to participate in joint go-to-market initiatives and drive business growth. The increasing need for enhanced experience among sports fans, the growing adoption of Internet of Things (IoT) experience for efficient management of sports stadiums and the growing demand for data-driven insights by sports organisations is expected to fuel the overall growth of sports technology. 

Tech Mahindra and AWS will collaborate to offer a comprehensive digital platform to sports organisations, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/ VR) and metaverse gamification. The cloud offering will also enable sports organisations to build and transform digital properties of sports teams and franchises and generate new revenue streams by developing new services and features tailored to audience needs.

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise.