Hindustan Motors to double Ambassador sales by next yr

19 Nov 2010 Evaluate

Buoyed by a boom in the domestic auto sector, auto major Hindustan Motors aims to double the sales of its iconic Ambassador car to 24,000 units per annum through launch of new variants in the next 15-18 months. The company plans to launch six new variants in both passenger and commercial vehicle segments in the next 12-15 months, starting the first quarter of 2011. The company's Ambassador is one of oldest passenger car in the country and is manufactured at the company's Uttarpara facility in West Bengal.

Hindustan Motors has a technical tie-up with Mitsubishi Motors. The company's facility in Chennai manufactures Mitsubishi's Lancer and Pajero vehicles. HM-Mitsubishi Motors yesterday launched the Lancer Evolution X sedan priced at Rs 49.95 lakh (ex-showroom Delhi) and introduced the new Montero sport utility vehicle priced at 38.95 lakh (ex-showroom Delhi). The company's Tamil Nadu plant assembles Mitsubishi's Outlander sport utility vehicle. Hindustan Motors' manufacturing facilities are situated in Madhya Pradesh, Tamil Nadu and West Bengal.

The company will raise the monthly output of its small truck -- Winner -- to 1,000 at its Indore facility which is manufacturing only commercial vehicles. The facility has been almost dormant over the last 3 years and only recently become operational and makes 100 vehicles per month. The car-maker sees an improvement in the auto components business and plans to increase its output. It has capacity of around 1,000 tonnes each for forgings and castings. Hindustan Motors makes auto components at its Uttarpara plant in West Bengal.crackcrack

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