Toyam Industries to foray into sports, fitness segments

05 May 2017 Evaluate

Toyam Industries is entering into sports, merchandise, fitness, health products and sports cafe segment. In order to enter into this segment, the company is launching an integrated fight league platform in India. It is registered under the name and impression of ‘K1L Kumite 1 League’.  The company is launching its K1L series of products and services by opening a sports cafe in the month of July 2017 in Mumbai. The company has carried out a feasibility study and future planning along with growth projections in the area of sports and related business segments.

This would be a great value addition to the company, in a broader aspect. Right from commencement of sports league to merchandise and fitness centers in all major cities in India, to penetration in tier two cities and expanding into overseas markets. Going forward, the company will announce launching date of different K1L products and services in India. The company is already under talks with various regulatory authorities to facilitate launch of season 1 of the said sports league K1L.

K1L will also be a franchise based model, which will bring additional revenue and help increase base of the company in tier three cities.

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