In a bid to sustain its growth momentum, Jubilant FoodWorks has embarked on the most significant product revamp strategy for Domino’s Pizza with an investment of Rs 100 crore.
With a focus on softer crust, bigger toppings and herbier sauces, the company’s all-new Domino’s Pizza launch will be backed by an aggressive advertising strategy and also sport new packaging. While this product upgradation will increase the company’s costs, but the company will not be hiking prices.
The company will fund these expenses through savings attained by its ongoing efforts to cut costs and add efficiencies across its supply chain.
Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.
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