Prataap Snacks advances on foraying into sweet snacks market

27 Dec 2017 Evaluate

Prataap Snacks is currently trading at Rs. 1285.80, up by 40.15 points or 3.22% from its previous closing of Rs. 1245.65 on the BSE.

The scrip opened at Rs. 1300.00 and has touched a high and low of Rs. 1300.00 and Rs. 1285.80 respectively.

The BSE group 'B' stock of face value Rs. 5 has touched a 52 week high of Rs. 1404.00 on 14-Dec-2017 and a 52 week low of Rs. 1102.00 on 31-Oct-2017.

Last one week high and low of the scrip stood at Rs. 1314.40 and Rs. 1244.00 respectively. The current market cap of the company is Rs. 3,015.59 crore.

The promoters holding in the company stood at 71.43%, while Institutions and Non-Institutions held 10.20% and 18.36% respectively.

Prataap Snacks (PSL) has entered the category of sweet snacks market through its wholly owned subsidiary with the launch of its new brand ‘Rich Feast’. The first product under the new brand is ‘Yum Pie’, a three layered treat with sponge cake, flavoured jam and chocolate.

The company has set up a fully automated manufacturing plant by its wholly owned subsidiary -- Pure n Sure Food Bites -- at Indore in state of Madhya Pradesh to manage the production of Yum-Pie.

Yum Pie is a 100% vegetarian product launched at an affordable price point of Rs 5. The products have been designed and targeted towards kids in the age group of 4-14. Yum Pie is available in orange, strawberry and mixed fruit flavours.

Prataap Snacks is Indore-based Indian Snack Food Company. It sells products under the brand name ‘Yellow Diamond’. The company is among the top 6 Indian organized snack market. It has a diversified product portfolio including traditional and western snacks.


Prataap Snacks Share Price

1033.80 -9.00 (-0.86%)
21-Nov-2024 16:59 View Price Chart
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