Prataap Snacks forays into sweet snacks market

27 Dec 2017 Evaluate

Prataap Snacks (PSL) has entered the category of sweet snacks market through its wholly owned subsidiary with the launch of its new brand ‘Rich Feast’. The first product under the new brand is ‘Yum Pie’, a three layered treat with sponge cake, flavoured jam and chocolate.

The company has set up a fully automated manufacturing plant by its wholly owned subsidiary -- Pure n Sure Food Bites -- at Indore in state of Madhya Pradesh to manage the production of Yum-Pie.

Yum Pie is a 100% vegetarian product launched at an affordable price point of Rs 5. The products have been designed and targeted towards kids in the age group of 4-14. Yum Pie is available in orange, strawberry and mixed fruit flavours.

Prataap Snacks is Indore-based Indian Snack Food Company. It sells products under the brand name ‘Yellow Diamond’. The company is among the top 6 Indian organized snack market. It has a diversified product portfolio including traditional and western snacks.


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1033.80 -9.00 (-0.86%)
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