Liberty Shoes unveils new business venture ‘Liberty Lifestyle’

19 Oct 2018 Evaluate

Liberty Shoes has forayed into lifestyle retail and unveiled its new business venture, Liberty Lifestyle with a new brand identity. The company has introduced twelve brand-new perfumes and one aftershave to browse through and pick from Liberty Lifestyle’s new fragrance line in men as well as women category. The company will initially sell its products both offline and online.

The new Eau de Perfum range consists of twelve fragrances, with names like Flirt, Eden, Bloom, Bliss, Dream, Dusk for women and OUDGold, Legend, Passion, Marine, Rebel, Impulse for men along with an aftershave named Marine and hopes to appeal to its customer base, including millennial and Gen Z. The entire range priced between Rs 1699 to Rs 2499. 

Crafted in France, Liberty Lifestyle aims to establish the brand as the most preferred and recognized luxury perfume brands by 2020. The design of the bottles to the perfume notes are created with an aim to appeal to young millennial and Gen Z.

Liberty Shoes one of the leading manufacturers in the footwear industry in India, known for its fashionable and comfortable footwear.

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460.55 0.65 (0.14%)
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