NDTV, Taboola ink 5-year exclusive deal worth Rs 300 crore

21 Dec 2018 Evaluate

New Delhi Television (NDTV) has struck an unprecedented five year deal with Taboola, the world’s largest content discovery platform. The five year deal lies NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crore for NDTV Convergence, making it one of the largest deals not just for digital content but for the media space in its entirely.

The new partnership is vastly north of the last NDTV-Taboola arrangement that lasted three years and was worth Rs 100 crore based on traffic projections.

NDTV operates as a television media company in India and internationally. Its channels offer news and current affairs, lifestyle, entertainment, and youth programs, as well as family and realty shows, chat shows, and period dramas.

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