FSN E-Commerce Ventures (Nykaa) has entered into partnership with Earth Rhythm. With an active focus on research-based and results-oriented products, Earth Rhythm has earned its credentials as a sustainable and inclusive brand amongst Indian beauty consumers. Nykaa's investment in Earth Rhythm reinforces the potential of the brand and addresses a growing market for products that are committed to efficacy as well as the planet. The transaction is expected to be completed by May 31, 2022. Acquisition of the shares of Earth Rhythm will be done at a consideration of Rs 41.65 crore and Nykaa will hold 18.51% stake on a fully diluted basis.
Earth Rhythm, formerly known as Soapworks India, was launched in 2015, in a humble home-based set-up by Harini Sivakumar. Over the years, Harini has enriched Earth Rhythm with her expertise as a Cosmetic Scientist and has continued strengthening the brand's promise of clinically effective and high-quality beauty products. It is this commitment that is compelling to Nykaa and brings the two brands together in their effort to make a discernible difference in the market and for consumers.
FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.
| Company Name | CMP |
|---|---|
| Zomato | 250.00 |
| FSN E-Commerce | 169.55 |
| Swiggy | 490.65 |
| Brainbees Solutions | 578.60 |
| Indiamart Intermesh | 2300.40 |
| View more.. | |
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The third tag Upside Potential is not relevant for SIP. It is relevant for lumpsum investments in Mutual Funds.
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