FSN E-Commerce Ventures ropes in Bhumi Pednekar as brand ambassador for Nykd

29 Jun 2022 Evaluate

FSN E-Commerce Ventures (Nykaa) has roped in Bhumi Pednekar as brand ambassador for Nykd. The brand has partnered with a popular voice of reason, the uninhibited Bhumi Pednekar to launch its new campaign. Since its inception, Nykd by Nykaa has made it its mission to support the highs and lows of a woman’s journey by helping her navigate at least one area of her life with comfort and convenience, her intimate wear.

With a strong purpose to weave in comfort in day-to-day life, Nykd aims to enable women in this journey and provide solutions to issues they face during bra purchases ranging from wrong size, wrong style, bra hickies, and bulky bras that are visible under t-shirts. Through a 360-degree campaign that includes a hero film ‘As Good As Nykd’ as part of the series, Bhumi will squash common misconceptions and openly address some of the most relatable bra issues faced by consumers.

FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.

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