FSN E-Commerce Ventures’ (Nykaa) multi-brand e-commerce fashion offering -- Nykaa Fashion has launched first underwear and athleisure brand for men ‘GLOOT’. With this new brand, Nykaa Fashion aims to redefine an oft-ignored space when it comes to men’s requirements by combining comfort and technology in a way that is kind to the planet. The underwear range starts from Rs 499 and athleisure from Rs 899.
Gloot offers an online interactive service with an algorithm that will help consumers select the right product and the right size depending on body type. Gloot also offers subscription models with the bare minimum hassle. Free trial product will be offered to every consumer who shops for 3 underwear or more from gloot.co.in. Gloot products are made from The Lenzing Lyocell fiber which enables them to have an 83% lower Carbon Footprint compared to a generic comparable fibre.
FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.
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