IIMA signs pact with Nykaa to establish research chair in consumer technology

27 Sep 2022 Evaluate

The Indian Institute of Management Ahmedabad (IIMA) has signed an agreement with FSN E-Commerce Ventures (Nykaa), to set up the ‘Nykaa Chair in Consumer Technology’. The Chair has been set up for an initial period of three years and has been facilitated by the IIMA Endowment fund. The Chair will work closely with students of IIMA and faculty members from Marketing and Information Systems areas.

IIMA has already established Centres of Excellence in new age areas in technology such as Centre for Digital Transformation (CDT) and Brij Disa Centre for Data Science and Artificial Intelligence (CDSAI). The Chair will also work closely with faculty members associated with these Centres and will enable multi-disciplinary research and generate insights that will help shape strategy, influence policy, and benefit the entire consumer technology sector in India.

FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.

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