Jubilant FoodWorks -- Domino’s Pizza has launched its first ever heart-shaped pizza. Gen Z and millennials are often known to express their love through food, and the brand has found the perfect way for the customers to celebrate their loved ones with the launch of the heart-shaped pizza. The brand, known for making moments of togetherness filled with love, laughter, and deliciousness, aims to capture the hearts of its young consumers with this occasion-led offering.
The limited-edition product launch is supported by a special social media campaign, ahead of Valentine's Day for people who are determined to make no commitments. It is an illustration of how dating has changed to be more fluid. The campaign #SayItWithAPizza showcases this aspect of the dating arena including all the confusion and gushing that comes along with it.
Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.
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