Aditya Birla Capital (ABC) has launched its omnichannel D2C platform ABCD making ‘Everything Finance as Simple as ABCD’. Through this platform, ABC targets to add 30 million new users over the next 3 years. The launch marks a pivotal moment in its ambitious journey to drive growth and leadership and become a full-stack financial services provider.
Backed by scalable infrastructure, user-friendly and intuitive interface, and robust functionalities, the platform offers a simple and differentiated experience across all touch points including mobile app, website, branches, and virtual engagement channel. Guided by a Maximum Viable Product approach, the ABCD D2C platform offers a comprehensive portfolio of 22 products and services, including facilities of a payment platform - such as UPI, bill payment, and online recharges, with financial services like loans, insurance, and investments along with comprehensive personal finance tracking such as ‘My Track’ among others. The platform also features ABCD’s own stack of products such as Portfolio Consolidator, Spend Analyzer, Digital Health Assessment among others, and Payment solutions to address the diverse needs of customers through a single platform.
Aditya Birla Capital is one of the largest financial services players in India.
Company Name | CMP |
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Bajaj Finance | 6805.95 |
Shriram Finance | 2880.70 |
Aditya Birla Capital | 186.30 |
SBI Cards AndPayment | 695.45 |
Mah & Mah Finl. Serv | 264.25 |
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