Jubilant FoodWorks’ Domino’s introduces ‘3 Cheese Pizza’

01 Dec 2011 Evaluate

Domino's Pizza, the market leader in the organized pizza home delivery segment in India has whipped up a great deal of excitement by introducing a new pizza with 3 different varieties of cheese. With the introduction of this new product, Domino's has added yet another indulgent pizza to the existing portfolio of delicious offerings.

The company has named it as ‘3 Cheese Pizza’, the new pizza would have a combination of Cheddar, Gouda Cheese in addition to the existing Mozzarella, available in medium size, the new 3 Cheese Pizza offering promises a richer and scrumptious Pizza experience to the foodies.

The launch of the 3 Cheese Pizza also coincides well with the consumption pattern of the Indian consumers during winters, where the appetite for heavy and indulgent food increases. The unique combination of the 3 different types of cheese takes the pizza experience, taste and indulgence to a new level. The new Pizza would be available in all Domino's stores across the country.

Domino's Pizza this year has focused hugely in introducing new products and side dishes to give variety to its large consumer base. It had also launched a new dessert this year, the Butterscotch Mousse Cake, which has been a huge success. Other popular introductions were Chicken Kickers, Pizza Dips and Pasta Italian.

Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.

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