BSE: 543651 | NSE: | Advertising & Media | Small Cap
Past 10 year's financial track record analysis by Moneyworks4me indicates that DAPS Advertising Ltd is a good quality company.
The key valuation ratios of DAPS Advertising Ltd's currently when compared to its past seem to suggest it is in the Fair zone.
The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of DAPS Advertising Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.
| Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROCE % ⓘ | 27.9% | 29.6% | 32.4% | 33.4% | 30.7% | 9.5% | 3.8% | 20.3% | 22.8% | 9.8% | - |
| Value Creation Index ⓘ | 1.0 | 1.1 | 1.3 | 1.4 | 1.2 | -0.3 | -0.7 | 0.5 | 0.6 | -0.3 | - |
Growth Parameters ⓘGrowth Parameters Colour Code Guide ⓘ | |||||||||||
| Sales ⓘ | 13.4 | 16 | 20.2 | 19.5 | 23.2 | 20.2 | 7.9 | 18.7 | 30.2 | 20.4 | 20 |
| Sales YoY Gr. | - | 19.6% | 25.9% | -3.6% | 19.1% | -12.7% | -61.2% | 137.7% | 61.4% | -32.5% | - |
| Adj EPS ⓘ | 1.4 | 1.7 | 2.4 | 2.7 | 3.4 | 1.1 | 0.3 | 3.1 | 3.8 | 2.1 | 2.1 |
| YoY Gr. | - | 22.5% | 35.6% | 15.3% | 25.4% | -66.6% | -75.4% | 1021.4% | 22% | -45.2% | - |
| BVPS (₹) ⓘ | 4.6 | 6.4 | 8.7 | 11.5 | 14.9 | 20.6 | 20.9 | 24 | 28.7 | 30.3 | 30.3 |
| Adj Net Profit ⓘ | 0.5 | 0.6 | 0.8 | 0.9 | 1.2 | 0.4 | 0.1 | 1.1 | 2 | 1.1 | 1 |
| Cash Flow from Ops. ⓘ | -0.3 | 1.2 | 0.3 | 0.1 | 1.4 | 0.4 | 1.4 | 0.5 | 0.9 | -0.6 | - |
| Debt/CF from Ops. ⓘ | -4.5 | 1.4 | 4.2 | 6.5 | 1.1 | 5.2 | 0.9 | 0.8 | 0.3 | -0.3 | - |
CAGR Colour Code Guide ⓘ
| 9 Years | 5 Years | 3 Years | 1 Years | |||||
|---|---|---|---|---|---|---|---|---|
| Sales ⓘ | 4.8% | -2.6% | 37.3% | -32.5% | ||||
| Adj EPS ⓘ | 4.4% | -9.2% | 95.7% | -45.2% | ||||
| BVPSⓘ | 23.2% | 15.2% | 13.2% | 5.6% | ||||
| Share Price | - | - | - | -21.5% | ||||
Performance Ratio Colour Code Guide ⓘ
| Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity % ⓘ | 30.6 | 31.6 | 31.2 | 26.9 | 25.9 | 6.4 | 1.4 | 14 | 17.1 | 7.1 | 6.9 |
| Op. Profit Mgn % ⓘ | 3.7 | 4.7 | 4.9 | 6.3 | 7.4 | 3.7 | 3.7 | 9.7 | 8.8 | 3.7 | NAN |
| Net Profit Mgn % ⓘ | 3.7 | 3.8 | 4.1 | 4.9 | 5.1 | 2 | 1.2 | 5.9 | 6.6 | 5.3 | 5.3 |
| Debt to Equity ⓘ | 0.7 | 0.8 | 0.4 | 0.2 | 0.3 | 0.3 | 0.2 | 0.1 | 0 | 0 | - |
| Working Cap Days ⓘ | 0 | 129 | 115 | 105 | 126 | 180 | 412 | 173 | 121 | 190 | 0 |
| Cash Conv. Cycle ⓘ | 0 | 47 | 38 | 43 | 43 | 70 | 190 | 71 | 52 | 105 | 0 |
Sales growth is growing at healthy rate in last 3 years 37.34%
Net Profit is growing at healthy rate in last 3 years 95.74%
Return on Equity has declined versus last 3 years average to 6.90%
Sales growth is not so good in last 4 quarters at 0.00%
| Standalone | Consolidated | |
|---|---|---|
| TTM EPS (₹) | 2.1 | - |
| TTM Sales (₹ Cr.) | 20.4 | - |
| BVPS (₹.) ⓘ | 30.3 | - |
| Reserves (₹ Cr.) ⓘ | 10 | - |
| P/BV ⓘ | 0.82 | - |
| PE ⓘ | 11.85 | - |
| From the Market | |
|---|---|
| 52 Week Low / High (₹) | 24.15 / 42.93 |
| All Time Low / High (₹) | 22.00 / 59.85 |
| Market Cap (₹ Cr.) | 12.9 |
| Equity (₹ Cr.) | 5.2 |
| Face Value (₹) | 10 |
| Industry PE ⓘ | 49 |
| Pledged * | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| PARTICULARS | Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 |
|---|---|---|---|---|---|---|---|---|---|---|
| Sales | 13.40 | 16.03 | 20.18 | 19.46 | 23.17 | 20.23 | 7.86 | 18.68 | 30.15 | 20.36 |
| Operating Expenses ⓘ | 12.90 | 15.28 | 19.19 | 18.23 | 21.45 | 19.48 | 7.56 | 16.88 | 27.50 | 19.60 |
| Manufacturing Costs | 0.03 | 0.03 | 0.05 | 0.05 | 0.05 | 18.12 | 6.66 | 14.77 | 23.24 | 17.28 |
| Material Costs | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Employee Cost | 0.26 | 0.27 | 0.29 | 0.25 | 0.17 | 0.18 | 0.06 | 0.20 | 0.32 | 0.32 |
| Other Costs ⓘ | 12.61 | 14.99 | 18.85 | 17.93 | 21.22 | 1.18 | 0.84 | 1.91 | 3.94 | 2 |
| Operating Profit ⓘ | 0.49 | 0.75 | 0.99 | 1.23 | 1.72 | 0.75 | 0.29 | 1.80 | 2.65 | 0.76 |
| Operating Profit Margin (%) | 3.7% | 4.7% | 4.9% | 6.3% | 7.4% | 3.7% | 3.7% | 9.7% | 8.8% | 3.7% |
| Other Income ⓘ | 0.29 | 0.30 | 0.43 | 0.40 | 0.21 | 0.15 | 0.18 | 0.09 | 0.27 | 0.97 |
| Interest ⓘ | 0.05 | 0.12 | 0.12 | 0.12 | 0.11 | 0.21 | 0.20 | 0.29 | 0.07 | 0.06 |
| Depreciation ⓘ | 0.01 | 0.05 | 0.08 | 0.09 | 0.15 | 0.15 | 0.14 | 0.14 | 0.20 | 0.22 |
| Exceptional Items ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit Before Tax ⓘ | 0.71 | 0.88 | 1.22 | 1.42 | 1.68 | 0.54 | 0.13 | 1.46 | 2.65 | 1.45 |
| Tax ⓘ | 0.22 | 0.27 | 0.41 | 0.48 | 0.48 | 0.14 | 0.04 | 0.37 | 0.67 | 0.37 |
| Profit After Tax | 0.49 | 0.61 | 0.82 | 0.94 | 1.20 | 0.39 | 0.10 | 1.09 | 1.98 | 1.09 |
| PAT Margin (%) | 3.7% | 3.8% | 4.1% | 4.9% | 5.2% | 2.0% | 1.2% | 5.8% | 6.6% | 5.3% |
| Adjusted EPS (₹) | 1.4 | 1.7 | 2.4 | 2.7 | 3.5 | 1.1 | 0.3 | 3.1 | 3.8 | 2.1 |
| Dividend Payout Ratio (%) | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 13% | 7% |
| PARTICULARS | Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 |
|---|---|---|---|---|---|---|---|---|---|---|
Equity and Liabilities | ||||||||||
| Shareholders Fund | 1.61 | 2.22 | 3.04 | 3.98 | 5.18 | 7.15 | 7.25 | 8.35 | 14.83 | 15.66 |
| Share Capital ⓘ | 0.11 | 0.11 | 0.11 | 0.11 | 3.47 | 3.47 | 3.47 | 3.47 | 5.17 | 5.17 |
| Reserves ⓘ | 1.51 | 2.11 | 2.93 | 3.87 | 1.71 | 3.68 | 3.78 | 4.87 | 9.65 | 10.48 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debt | 1.14 | 1.74 | 1.23 | 0.83 | 1.49 | 1.82 | 1.22 | 0.25 | 0.17 | 0.12 |
| Long Term Debt | 0.58 | 0.54 | 0.47 | 0.80 | 0.87 | 0.77 | 0.54 | 0.16 | 0.17 | 0.12 |
| Short Term Debt | 0.56 | 1.20 | 0.76 | 0.03 | 0.63 | 1.04 | 0.68 | 0.08 | 0 | 0 |
| Trade Payables | 1.77 | 4.60 | 2.66 | 2.70 | 6.50 | 3.55 | 3.19 | 4.13 | 3.51 | 2.30 |
| Others Liabilities ⓘ | 0.14 | 0.34 | 0.36 | 0.46 | 0.57 | 0.74 | 0.27 | 0.62 | 0.63 | 0.51 |
| Total Liabilities ⓘ | 4.65 | 8.90 | 7.29 | 7.97 | 13.74 | 13.27 | 11.94 | 13.34 | 19.14 | 18.59 |
Fixed Assets | ||||||||||
| Gross Block | 0.17 | 0.27 | 0.43 | 0.67 | 0.65 | 2.02 | 2.05 | 2.12 | 2.24 | 3.26 |
| Accumulated Depreciation | 0.10 | 0.16 | 0.23 | 0.32 | 0.34 | 0.59 | 0.73 | 0.79 | 0.82 | 1.04 |
| Net Fixed Assetsⓘ | 0.06 | 0.11 | 0.20 | 0.35 | 0.32 | 1.43 | 1.32 | 1.34 | 1.42 | 2.22 |
| CWIP ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investmentsⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Inventories | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Receivables | 3.85 | 6.99 | 4.90 | 5.44 | 10 | 8.21 | 6.97 | 8.56 | 8.85 | 9.05 |
Cash Equivalents  ⓘ
| 0.51 | 1.53 | 1.63 | 1.88 | 3.21 | 2.07 | 2.64 | 2.29 | 7.43 | 5.48 |
| Others Assetsⓘ | 0.24 | 0.26 | 0.56 | 0.30 | 0.21 | 1.55 | 1 | 1.15 | 1.44 | 1.84 |
| Total Assets ⓘ | 4.65 | 8.90 | 7.29 | 7.97 | 13.74 | 13.27 | 11.94 | 13.34 | 19.14 | 18.59 |
| PARTICULARS | Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash Flow From Operating Activity ⓘ | -0.26 | 1.23 | 0.30 | 0.14 | 1.40 | 0.35 | 1.36 | 0.54 | 0.87 | -0.63 |
| PBT ⓘ | 0.71 | 0.88 | 1.22 | 1.42 | 1.68 | 0.54 | 0.13 | 1.46 | 2.65 | 1.45 |
| Adjustment ⓘ | 0.03 | 0.11 | 0.06 | 0.07 | 0.18 | 0.36 | 0.29 | 0.06 | -0.04 | -0.24 |
| Changes in Working Capital ⓘ | -0.78 | 0.52 | -0.56 | -0.95 | 0.11 | -0.42 | 1.06 | -0.62 | -1.07 | -1.48 |
| Tax Paid ⓘ | -0.22 | -0.28 | -0.42 | -0.41 | -0.56 | -0.12 | -0.13 | -0.36 | -0.67 | -0.36 |
| Cash Flow From Investing Activity ⓘ | -0.01 | -1.05 | -0.15 | -0.13 | -0.08 | -0.11 | 0.01 | -0.06 | -0.10 | -0.96 |
| Capex | -0.01 | -0.10 | -0.16 | -0.24 | -0.09 | -0.11 | -0.03 | -0.16 | -0.29 | -1.02 |
| Net Investments | -0.03 | -1 | -0.12 | 0.13 | 0.07 | 0 | 0 | 0 | 0 | 0 |
| Others ⓘ | 0.04 | 0.06 | 0.14 | -0.01 | -0.06 | 0 | 0.04 | 0.09 | 0.18 | 0.05 |
| Cash Flow From Financing Activityⓘ | 0.10 | -0.16 | -0.18 | 0.22 | -0.05 | -0.55 | -0.80 | -0.82 | 4.36 | -0.35 |
| Net Proceeds from Shares ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4.50 | 0 |
| Net Proceeds from Borrowing ⓘ | 0.15 | -0.04 | -0.06 | 0.33 | 0.06 | 0 | 0 | -0.38 | 0 | -0.04 |
| Interest Paid ⓘ | -0.05 | -0.12 | -0.12 | -0.11 | -0.11 | -0.21 | -0.20 | 0 | 0 | 0 |
| Dividend Paid ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| Others ⓘ | 0 | 0 | 0 | 0 | 0 | -0.34 | -0.60 | -0.44 | -0.14 | -0.05 |
| Net Cash Flow ⓘ | -0.17 | 0.03 | -0.03 | 0.23 | 1.28 | -0.31 | 0.57 | -0.34 | 5.13 | -1.94 |
| PARTICULARS | Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | Mar'24 |
|---|---|---|---|---|---|---|---|---|---|---|
| Ratios | ||||||||||
| ROE (%) | 30.64 | 31.61 | 31.22 | 26.93 | 26.23 | 6.4 | 1.36 | 14 | 17.12 | 7.13 |
| ROCE (%) | 27.94 | 29.59 | 32.4 | 33.43 | 30.7 | 9.48 | 3.79 | 20.28 | 22.77 | 9.76 |
| Asset Turnover Ratio | 2.88 | 2.37 | 2.49 | 2.55 | 2.13 | 1.5 | 0.62 | 1.48 | 1.86 | 1.08 |
| PAT to CFO Conversion(x) | -0.53 | 2.02 | 0.37 | 0.15 | 1.17 | 0.9 | 13.6 | 0.5 | 0.44 | -0.58 | Working Capital Days |
| Receivable Days | 105 | 123 | 108 | 97 | 122 | 164 | 353 | 152 | 105 | 160 |
| Inventory Days | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Payable Days | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
The company was incorporated as private limited Company under the name “DAPS Advertising Private Limited” under the provisions of the Companies Act, 1956 vide Certificate of Incorporation dated April 29, 1999 issued by Registrar of Companies, Uttar Pradesh, Kanpur. Subsequently, the Company was converted into a public limited company pursuant to approval of the Shareholders at an Extraordinary General meeting held on March 14, 2018, and consequently, the name of the Company was changed to “DAPS Advertising Limited” and a Fresh Certificate of Incorporation consequent upon conversion from Private Company to Public Company was issued by Registrar of Companies, Uttar Pradesh, Kanpur on September 20, 2018.
The company is engaged in the business of providing advertising agency services. It is an INS (Indian Newspaper Society) accredited Company. The Company acts as an intermediary between clients and the media and its scope of services includes assisting clients in choosing the optimal advertisement channel in accordance with their budget and regional preference, designing of advertisement (through in-house team or third party), negotiating and booking ad space with chosen media agency and ensuring publication of requisite advertisement. The company’s client domain mainly includes corporate clients operating in various business fields viz. construction, education, electronics, automobiles, FMCG, jewellery, apparels, insurance, housing, hospital, financial service providers, aviation, Government organizations etc, thus providing it exposure to serve clients working in various industries and thus widening its exposure.
Business area of the company
The company is engaged in the business of providing advertising agency services offering range of advertising media services consisting of print media, electronic media and outdoor media services which covers advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc.
Key Events
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MoneyWorks4Me rates and ranks mutual funds based on the following data-driven system:
Funds ranking in screeners: Performance Consistency and Quality are two parameters used for ranking funds for SIP. The ranking as follows GG, GO, GR, OG, OO, OR, RG, RO and RR.
With the same color-coded funds, the one with the higher Average 3-year rolling returns (over 5 to 10 years), the number that appears in the Performance tag, ranks higher.
Here is the summary:
The third tag Upside Potential is not relevant for SIP. It is relevant for lumpsum investments in Mutual Funds.
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