Mafia Trends Ltd - Stock Valuation and Financial Performance

The company was incorporated as ‘Mafia Trends Private Limited’ on February 07, 2017 as a private limited company under the Companies Act, 2013 with the Registrar of Companies, Gujarat at Ahmedabad. Pursuant to a special resolution of its Shareholders passed in the extra-ordinary general meeting held on December 22, 2021, the company was converted from a private limited company to public limited company and consequently, the name of the company was changed to ‘Mafia Trends Limited’, and a fresh certificate of incorporation dated January 12, 2022 was issued to the company by the Registrar of Companies, Gujarat at Ahmedabad.

The company’s business revolves around marketing and selling of Men’s & kids fashion such as Jeans, T-shirts, Shirts, Chinos, Formal trousers and Formal shirts, through a chain of clothing stores under the brand name Mafia. It is strategically placed across various small Indian towns and cities including Kalol, Vadodara, alongwith Ahmedabad. Outside of Ahmedabad, it has strategically placed ourselves in tier-2 & tier 3 cities, as it aims to penetrate its target market of young students, population belonging to transitioning class and middle income groups who aspire to wear affordable fashionable outfits. Considering its target market, it aims to deliver maximum value-to-cost benefits for its customers. So it appropriately follows the concept of ‘Value Retail’. Its locational presence would resonate with the customers untapped by its competitors, and give them a pocket friendly & more personalized shopping experience without comprising on the quality, brand value of their purchase. As there are very few brand who caters to Men & kid’s fashion, it has succefully initiated a brand which can stand out in the competitive space of clothing retail industry and generate value through brand loyalty.

The company’s comprehensive Enterprise Resource Planning (‘ERP’) backed supply chain management system comprises of collecting customer data, Invoicing, Products Management, Stocks Management, Store Expenses Management, Suppliers Data Management, Payments Management, Biller’s Management, Returns Management, Store Tracking Analytics, Key Performance Indicators Analysis, Stock transfers, Re-marketing and Campaigns. This helps it to strike an optimum balance between the adequate level of inventory while ensuring availability of certain specific products at all stores as per customer needs and trends, thus, avoiding any possibility of incurring loss of sales or having any dissatisfied customers. The company adopts an integrated ‘Proactive’ and ‘Reactive’ approach to managing its supply chain in which it plans its supply schedule based on the forecasted demand. This also helps it in understanding as well as adapting to the changing patterns in customer behaviour.

Business area of the company

The company is engaged in the business of marketing and selling Men's fashion which includes apparel such as Jeans, Tshirts, Shirts, Chinos, Formal trousers and Formal shirts.

Major Events and Milestones

• 2017: The company was incorporated as a private limited company.
  
• 2022: The company was converted into a public limited company.