Ola Electric DRHP Insights

About Ola Electric:

OLA Electric is an integrated pure EV (Electric Vehicles) manufacturing player in India and currently builds 2-wheeler EVs and EV components. They manufacture EVs and core EV components such as battery packs, motors and vehicle frames at their factory in Tamil Nadu. They have launched 4 products and have announced 6 new products since their first product announcement in August 2021. Ola Electric has cornered roughly ~35% share in the electric 2-wheeler market by volumes in India in FY24.

Ola Electric has R&D centres in India, UK and the United States which focus on designing and developing new EV products, core EV components and are in the process of building an EV hub in Tamil Nadu, which includes their Futurefactory, their upcoming Gigafactory and co-located suppliers.

Ola also operates its own direct-to-customer (D2C) Omni channel distribution network which comprises of 935 showrooms and 414 service centres situated across India. Ola’s network of showrooms was India’s largest company-owned network of experience centres as of 2023.

Industry Overview:

The Indian automotive market produced 2.6 crore vehicles in FY23 (excluding electric rickshaws). The industry contributes approximately 35% to manufacturing GDP and 5-6% to overall GDP. India is a global hub for two-wheeler (2W) production, producing nearly 2 crore 2Ws, making it the second-largest 2W producer globally, with around 40 lakh units exported each year. The domestic 2W market size is valued at Rs. 1.4-1.6 trillion. Scooters, popular for their ease of use and utility, dominate the 2W segment. Affordable price segments (less than Rs. 1 lakh ex-showroom) constitute 86% of scooter and 77% of motorcycle sales, driven by price-conscious middle class consumers.

Despite higher prices which are limiting 2W penetration to 160 per 1000 people, there is significant growth potential, primarily on account of increasing disposable income of the Indian consumers. The 2W sales volume, currently below pre-pandemic levels, is expected to grow at an 11% CAGR over the next five years, reaching a market size of Rs. 2.8 trillion by FY28. This growth is expected to be fuelled by the growing middle class, urbanization, and supportive policies.

All vehicle segments are moving towards electrification, with shared mobility (3-wheelers, commercial vehicles, taxis) adopting EVs faster because of better total cost of operation (TCO). E-commerce intermediaries, logistics companies, and government fleets are also transitioning to EVs, due to ambitious green emissions targets laid out by the government as well as themselves. In personal mobility, 2Ws are leading the shift due to lower cost differences between electric and ICE vehicles, making them more affordable for Indian consumers. Electric 2Ws have a 45% lower Total Cost of Ownership (TCO) compared to ICE vehicles, breaking even in about two years due to relatively stable electricity costs versus rising fuel prices. However, it is worth noting that this statistic ignores the cost of battery replacement, which is estimated to be ~87 thousand for the Ola S1 Pro which is 60% of the scooter’s on-road price. This remains a key impediment in calculating the TCO benefits.

Electric 2W penetration has increased significantly in India, reaching ~4.5% of 2W registrations in FY23 and ~5.1% in H1 FY24. This reduced slightly in Q2 FY24 due to reduced FAME subsidies.

^{(Ola launched its products in Dec 2022)}

Key governmental initiatives enabling electric 2-wheeler adoption in India:

• National Electric Mobility Mission Plan 2020 was launched in 2013. This plan also includes the FAME subsidy introduced by the central government
• Production-linked Incentive Scheme for Auto sector and cell chemistry
• State subsidies on EVs
• Charging Infra co-development initiatives

Ola Electric’s History:

Ola Electric had acquired Netherlands-based electric 2W manufacturer Etergo in the year 2020 and the Ola S1 series of scooters is based on the concept of App Scooter made by Etergo.

Manufacturing setup:

Ola Electric manufactures its electric 2W and other components at its factory called as the Ola “Futurefactory”. Ola claims to have set up the Futurefactory in eight months with an installed capacity of 10 lakh units per year as of October 2023.

Ola is also setting up the Ola Gigafactory, where it plans to manufacture battery cells at a large scale in this factory. The construction of this factory commenced in June 2023 and is located in close proximity to the Futurefactory. Ola had planned to complete the first phase of Gigafactory by March 2024 with a production capacity of 1.5GWh and plans to expand it to 6.4GWh from the proceeds of the issue. Although, news reports state that the plant has become operational with a capacity of 5GWh. This factory has a potential production capacity of 100 GWh of cells.

Ola Gigafactory

Ola Model Basket:

^{(There is negligible road tax levied on EVs)}

The company follows a direct-to-customer strategy for retailing its products. According to Ola Electric, following this model helps it directly engage with its customers and collect feedback accordingly.

Ola Electric had delivered its first product, the S1 Pro in December 2021, followed by the S1 in September 2022. The company has launched its S1 Air and S1X range in 2024. In August 2023, the company revamped its line-up by introducing the 2^nd generation of its model line-up. This revamp brought better efficiencies to its products-such as lighter weight, better battery management and increased range. The 2^nd generation serves as the base for its entire scooter line-up, existing as well as new.

Comparison of Gen 1 and Gen 2 S1 Pro

Ola Electric has also announced a range of motorcycles, which it estimates to begin delivery by H1FY26.

Financials Snapshot:

Even though the company is scaling up its revenue at a significant pace, Profits are a distant dream at present with the company incurring a quarterly loss of Rs. 267 Cr. The path to profitability for the company remains to be an event to watch out for.

Purpose of Issue:

The company plans to go for an IPO primarily for:

• Capex expenditure by subsidiary OCT (Ola Cell Technologies) to expand the capacity of a cell manufacturing plant to 6.4 GWh.
• Repayment of debt incurred by subsidiary OET (Ola Electric Technologies)
• Investment in R&D
• Expenses for additional experience centres
• General corporate purposes
• Give initial investors such as Matrix an exit, which may be partial or complete.

Competitive Landscape:

Ola Electric’s competitors are mainly Ather Energy, TVS with its iCube range and Bajaj with its Chetak. There are other players as well which mainly import Chinese electric CKD (completely knocked down) kits and assemble them in India.

Positives:

• Ola is steadily increasing its production as well as going for a massive, large scale production, which will boost economies of scale which will help achieve better unit economics.
• End to end integration-from development to sales which helps lower costs.
• Ola plans to foray into additional segments like motorbikes which will further boost growth.

Challenges:

• Ola is loss-making since its inception and losses are increasing year on year.
• Product Quality: Customers have reported multiple defects in the quality of products, some of which require complete replacement of battery packs and other components.
• Service Quality: The Company’s after-sales service leave a lot to be desired. This is due to the fact that the service centres are currently understaffed.
• Dependence on FAME Subsidy: The Company is dependent on subsidies by the centre as well as by individual states to make their products competitive and at an affordable price point. Any reduction or withdrawal of these subsidies will deliver a serious hit to EV Players such as OLA.

Management:

Bhavish Aggarwal: He is the founder, Chairman and Managing director of Ola Electric. He has also founded ANI Technologies (Ola Cabs) in 2010. He completed his BTech in computer science and engineering from IIT Bombay.

Harish Abhichandani: He is the Chief Financial Officer of the company. Prior to joining Ola Electric, he was associated with ANI Technologies as CFO, Tata Communications as vice president and Tata Waterhouse Securities as CFO.

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