Is DAPS Advertising a good quality company?

Past 10 year's financial track record analysis by Moneyworks4me indicates that DAPS Advertising Ltd is a good quality company .

Is DAPS Advertising undervalued or overvalued?

The key valuation ratios of DAPS Advertising Ltd's currently when compared to its past seem to suggest it is in the Fair zone .

What is DAPS Advertising share price return in the past 10 years?

Data is not available for this company

Is DAPS Advertising a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of DAPS Advertising Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

DAPS Advertising Ltd - Stock Valuation and Financial Performance

Name: DAPS Advertising
Brand: DAPS Advertising

BSE: 543651 | NSE: | Advertising & Media | Small Cap

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DAPS Advertising Share Price

₹18 0.00 0.00%
as on 26-Mar'25 12:04

DeciZen - make an informed investing decision on DAPS Advertising

Based on:

Data

M-Cap below 100cr DeciZen not available

DAPS Advertising stock performance -

PE Chart Key Ratios

P/E Ratio (SA):

8.09

Market Cap:

8.8 Cr.

52-wk low:

15.1

52-wk high:

Related Stocks

Is DAPS Advertising Ltd an attractive stock to invest in?

10 Year X-Ray of DAPS Advertising: Login to view analysis.

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Standalone Basis ^P Consolidated Basis

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Value Creation ⓘ

Value Creation Index Colour Code Guide ⓘ

	Mar'14	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	TTM
ROCE % ⓘ	27.9%	29.6%	32.4%	33.4%	30.7%	9.5%	3.8%	20.3%	22.8%	9.8%	-
Value Creation Index ⓘ	1.0	1.1	1.3	1.4	1.2	-0.3	-0.7	0.5	0.6	-0.3	-
Growth Parameters ⓘ Growth Parameters Colour Code Guide ⓘ
Sales ⓘ	13.4	16	20.2	19.5	23.2	20.2	7.9	18.7	30.2	20.4	20
Sales YoY Gr.	-	19.6%	25.9%	-3.6%	19.1%	-12.7%	-61.2%	137.7%	61.4%	-32.5%	-
Adj EPS ⓘ	1.4	1.7	2.4	2.7	3.4	1.1	0.3	3.1	3.8	2.1	2.1
YoY Gr.	-	22.5%	35.6%	15.3%	25.4%	-66.6%	-75.4%	1021.4%	22%	-45.2%	-
BVPS (₹) ⓘ	4.6	6.4	8.7	11.5	14.9	20.6	20.9	24	28.7	30.3	30.3
Adj Net Profit ⓘ	0.5	0.6	0.8	0.9	1.2	0.4	0.1	1.1	2	1.1	1
Cash Flow from Ops. ⓘ	-0.3	1.2	0.3	0.1	1.4	0.4	1.4	0.5	0.9	-0.6	-
Debt/CF from Ops. ⓘ	-4.5	1.4	4.2	6.5	1.1	5.2	0.9	0.8	0.3	-0.3	-

CAGR ⓘ

CAGR Colour Code Guide ⓘ

	9 Years	5 Years	3 Years	1 Years
Sales ⓘ	4.8%	-2.6%	37.3%	-32.5%
Adj EPS ⓘ	4.4%	-9.2%	95.7%	-45.2%
BVPSⓘ	23.2%	15.2%	13.2%	5.6%
Share Price	-	-	-	-34.8%

Key Financial Parameters ⓘ

Performance Ratio Colour Code Guide ⓘ

	Mar'14	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	TTM
Return on Equity % ⓘ	30.6	31.6	31.2	26.9	25.9	6.4	1.4	14	17.1	7.1	6.9
Op. Profit Mgn % ⓘ	3.7	4.7	4.9	6.3	7.4	3.7	3.7	9.7	8.8	3.7	NAN
Net Profit Mgn % ⓘ	3.7	3.8	4.1	4.9	5.1	2	1.2	5.9	6.6	5.3	5.3
Debt to Equity ⓘ	0.7	0.8	0.4	0.2	0.3	0.3	0.2	0.1	0	0	-
Working Cap Days ⓘ	0	129	115	105	126	180	412	173	121	190	0
Cash Conv. Cycle ⓘ	0	47	38	43	43	70	190	71	52	105	0

Recent Performance Summary

Latest Financials - DAPS Advertising Ltd.

	Standalone	Consolidated
TTM EPS (₹)	2.1	-
TTM Sales (₹ Cr.)	20.4	-
BVPS (₹.) ⓘ	30.3	-
Reserves (₹ Cr.) ⓘ	10	-
P/BV ⓘ	0.56	-
PE ⓘ	8.09	-

From the Market
52 Week Low / High (₹)	15.10 / 38.00
All Time Low / High (₹)	15.10 / 59.85
Market Cap (₹ Cr.)	8.8
Equity (₹ Cr.)	5.2
Face Value (₹)	10
Industry PE ⓘ	34.7

Quarterly Results

Standalone Basis

Consolidated Basis

	Mar'24	YoY Gr. Rt. %	Jun'24	YoY Gr. Rt. %	Sep'24	YoY Gr. Rt. %	Dec'24	YoY Gr. Rt. %
Sales (₹ Cr.)ⓘ	4,307	10	3,621	-0.2	3,087	-2.1	3,181	-11.7
Adj EPS (₹) ⓘ	16.6	-55.5	11.6	64.7	2.4	-61.3	3.2	-76.8
Op. Profit Mgn % ⓘ	15.18	-296 bps	18.48	158 bps	14.06	-475 bps	16.06	-555 bps
Net Profit Mgn % ⓘ	7.43	284 bps	6.19	222 bps	1.59	-234 bps	2.07	-531 bps

Management X-Ray of DAPS Advertising:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged ^*

0.00

* Pledged shares as % of Promoter's holding (%)

Valuation of DAPS Advertising

Price Calculator

Price Chart

Price to Earnings

Enterprise Value to EBIT

Price to Book-Value

Price to Sales

Dividend History

Analyst's Notes

No data found!

Key Ratios of DAPS Advertising

Standalone Basis Consolidated Basis

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Peer Comparison

Company Name	CMP(₹)	Change ₹(%)	Market Cap	Net Sales (₹ Cr.)	Latest EPS (₹)	Net Profit Margin %	Latest P/E	Latest P/BV
Signpost India	244	-5.3 (-2.1%)	Small Cap	387	9.5	11.3	26.3	6
Bright Outdoor Media	468.8	0 (0%)	Small Cap	107	11	15	42.7	4.8
Innokaiz India	15	0 (0%)	Small Cap	77.6	2.1	2.9	6.9	0.3
Brandbucket Media	5.2	0 (0%)	Small Cap	31.3	0.3	2.2	15.8	0.1
Maagh Adv. & Mkt.	25.4	0 (0%)	Small Cap	25.4	0.1	5.1	444.1	7.2
DAPS Advertising	18	0 (0%)	Small Cap	20.4	2.1	5.3	8.1	0.6
Navoday Enterprises	5.4	0 (0%)	Small Cap	11.4	0.4	2.5	14.7	0.5
Esha Media Research	10.1	-0.1 (-0.5%)	Small Cap	0.1	-4.2	-67.2	-	-0.8
Veritaas Advertising	-	0 (0%)	Small Cap	0	-	-	-	-
Maxposure	-	0 (0%)	Small Cap	0	-	-	-	-

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Profit And Loss

(All Figures are in Crores.)

Standalone Basis Consolidated Basis

PARTICULARS	Mar'14	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24
Sales	13.40	16.03	20.18	19.46	23.17	20.23	7.86	18.68	30.15	20.36
Operating Expenses ⓘ	12.90	15.28	19.19	18.23	21.45	19.48	7.56	16.88	27.50	19.60
Manufacturing Costs	0.03	0.03	0.05	0.05	0.05	18.12	6.66	14.77	23.24	17.28
Material Costs	0	0	0	0	0	0	0	0	0	0
Employee Cost	0.26	0.27	0.29	0.25	0.17	0.18	0.06	0.20	0.32	0.32
Other Costs ⓘ	12.61	14.99	18.85	17.93	21.22	1.18	0.84	1.91	3.94	2
Operating Profit ⓘ	0.49	0.75	0.99	1.23	1.72	0.75	0.29	1.80	2.65	0.76
Operating Profit Margin (%)	3.7%	4.7%	4.9%	6.3%	7.4%	3.7%	3.7%	9.7%	8.8%	3.7%
Other Income ⓘ	0.29	0.30	0.43	0.40	0.21	0.15	0.18	0.09	0.27	0.97
Interest ⓘ	0.05	0.12	0.12	0.12	0.11	0.21	0.20	0.29	0.07	0.06
Depreciation ⓘ	0.01	0.05	0.08	0.09	0.15	0.15	0.14	0.14	0.20	0.22
Exceptional Items ⓘ	0	0	0	0	0	0	0	0	0	0
Profit Before Tax ⓘ	0.71	0.88	1.22	1.42	1.68	0.54	0.13	1.46	2.65	1.45
Tax ⓘ	0.22	0.27	0.41	0.48	0.48	0.14	0.04	0.37	0.67	0.37
Profit After Tax	0.49	0.61	0.82	0.94	1.20	0.39	0.10	1.09	1.98	1.09
PAT Margin (%)	3.7%	3.8%	4.1%	4.9%	5.2%	2.0%	1.2%	5.8%	6.6%	5.3%
Adjusted EPS (₹)	1.4	1.7	2.4	2.7	3.5	1.1	0.3	3.1	3.8	2.1
Dividend Payout Ratio (%)	0%	0%	0%	0%	0%	0%	0%	0%	13%	7%

Balance Sheet

(All Figures are in Crores.)

Standalone Basis Consolidated Basis

PARTICULARS	Mar'14	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24
Equity and Liabilities
Shareholders Fund	1.61	2.22	3.04	3.98	5.18	7.15	7.25	8.35	14.83	15.66
Share Capital ⓘ	0.11	0.11	0.11	0.11	3.47	3.47	3.47	3.47	5.17	5.17
Reserves ⓘ	1.51	2.11	2.93	3.87	1.71	3.68	3.78	4.87	9.65	10.48
Minority Interest	0	0	0	0	0	0	0	0	0	0
Debt	1.14	1.74	1.23	0.83	1.49	1.82	1.22	0.25	0.17	0.12
Long Term Debt	0.58	0.54	0.47	0.80	0.87	0.77	0.54	0.16	0.17	0.12
Short Term Debt	0.56	1.20	0.76	0.03	0.63	1.04	0.68	0.08	0	0
Trade Payables	1.77	4.60	2.66	2.70	6.50	3.55	3.19	4.13	3.51	2.30
Others Liabilities ⓘ	0.14	0.34	0.36	0.46	0.57	0.74	0.27	0.62	0.63	0.51
Total Liabilities ⓘ	4.65	8.90	7.29	7.97	13.74	13.27	11.94	13.34	19.14	18.59
Fixed Assets
Gross Block	0.17	0.27	0.43	0.67	0.65	2.02	2.05	2.12	2.24	3.26
Accumulated Depreciation	0.10	0.16	0.23	0.32	0.34	0.59	0.73	0.79	0.82	1.04
Net Fixed Assetsⓘ	0.06	0.11	0.20	0.35	0.32	1.43	1.32	1.34	1.42	2.22
CWIP ⓘ	0	0	0	0	0	0	0	0	0	0
Investmentsⓘ	0	0	0	0	0	0	0	0	0	0
Inventories	0	0	0	0	0	0	0	0	0	0
Trade Receivables	3.85	6.99	4.90	5.44	10	8.21	6.97	8.56	8.85	9.05
Cash Equivalents ⓘ	0.51	1.53	1.63	1.88	3.21	2.07	2.64	2.29	7.43	5.48
Others Assetsⓘ	0.24	0.26	0.56	0.30	0.21	1.55	1	1.15	1.44	1.84
Total Assets ⓘ	4.65	8.90	7.29	7.97	13.74	13.27	11.94	13.34	19.14	18.59

Cash Flow

(All Figures are in Crores.)

Standalone Basis Consolidated Basis

PARTICULARS	Mar'14	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24
Cash Flow From Operating Activity ⓘ	-0.26	1.23	0.30	0.14	1.40	0.35	1.36	0.54	0.87	-0.63
PBT ⓘ	0.71	0.88	1.22	1.42	1.68	0.54	0.13	1.46	2.65	1.45
Adjustment ⓘ	0.03	0.11	0.06	0.07	0.18	0.36	0.29	0.06	-0.04	-0.24
Changes in Working Capital ⓘ	-0.78	0.52	-0.56	-0.95	0.11	-0.42	1.06	-0.62	-1.07	-1.48
Tax Paid ⓘ	-0.22	-0.28	-0.42	-0.41	-0.56	-0.12	-0.13	-0.36	-0.67	-0.36
Cash Flow From Investing Activity ⓘ	-0.01	-1.05	-0.15	-0.13	-0.08	-0.11	0.01	-0.06	-0.10	-0.96
Capex	-0.01	-0.10	-0.16	-0.24	-0.09	-0.11	-0.03	-0.16	-0.29	-1.02
Net Investments	-0.03	-1	-0.12	0.13	0.07	0	0	0	0	0
Others ⓘ	0.04	0.06	0.14	-0.01	-0.06	0	0.04	0.09	0.18	0.05
Cash Flow From Financing Activityⓘ	0.10	-0.16	-0.18	0.22	-0.05	-0.55	-0.80	-0.82	4.36	-0.35
Net Proceeds from Shares ⓘ	0	0	0	0	0	0	0	0	4.50	0
Net Proceeds from Borrowing ⓘ	0.15	-0.04	-0.06	0.33	0.06	0	0	-0.38	0	-0.04
Interest Paid ⓘ	-0.05	-0.12	-0.12	-0.11	-0.11	-0.21	-0.20	0	0	0
Dividend Paid ⓘ	0	0	0	0	0	0	0	0	0	-0.26
Others ⓘ	0	0	0	0	0	-0.34	-0.60	-0.44	-0.14	-0.05
Net Cash Flow ⓘ	-0.17	0.03	-0.03	0.23	1.28	-0.31	0.57	-0.34	5.13	-1.94

Finance Ratio

Standalone Basis Consolidated Basis

PARTICULARS	Mar'14	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24
Ratios
ROE (%)	30.64	31.61	31.22	26.93	26.23	6.4	1.36	14	17.12	7.13
ROCE (%)	27.94	29.59	32.4	33.43	30.7	9.48	3.79	20.28	22.77	9.76
Asset Turnover Ratio	2.88	2.37	2.49	2.55	2.13	1.5	0.62	1.48	1.86	1.08
PAT to CFO Conversion(x)	-0.53	2.02	0.37	0.15	1.17	0.9	13.6	0.5	0.44	-0.58
Working Capital Days
Receivable Days	105	123	108	97	122	164	353	152	105	160
Inventory Days	0	0	0	0	0	0	0	0	0	0
Payable Days	0	0	0	0	0	0	0	0	0	0

DAPS Advertising Ltd Stock News

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DAPS Advertising Ltd FAQs

What is the share price of DAPS Advertising?

Company share prices are keep on changing according to the market conditions. The closing price of DAPS Advertising on 26-Mar-2025 12:04 is ₹18.00.

What is the market cap of DAPS Advertising?

Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 26-Mar-2025 12:04 the market cap of DAPS Advertising stood at ₹8.80.

What is the P/E ratio of DAPS Advertising?

The latest P/E ratio of DAPS Advertising as of 26-Mar-2025 12:04 is 8.09.

What is the P/B ratio of DAPS Advertising?

The latest P/B ratio of DAPS Advertising as of 26-Mar-2025 12:04 is 0.56.

What is the 52-week high and low of DAPS Advertising?

The 52-week high of DAPS Advertising is ₹38.00 and the 52-week low is ₹15.10.

What is the TTM revenue of DAPS Advertising?

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of DAPS Advertising is ₹20.36 ( Cr.) .

About DAPS Advertising Ltd

The company was incorporated as private limited Company under the name “DAPS Advertising Private Limited” under the provisions of the Companies Act, 1956 vide Certificate of Incorporation dated April 29, 1999 issued by Registrar of Companies, Uttar Pradesh, Kanpur. Subsequently, the Company was converted into a public limited company pursuant to approval of the Shareholders at an Extraordinary General meeting held on March 14, 2018, and consequently, the name of the Company was changed to “DAPS Advertising Limited” and a Fresh Certificate of Incorporation consequent upon conversion from Private Company to Public Company was issued by Registrar of Companies, Uttar Pradesh, Kanpur on September 20, 2018.

The company is engaged in the business of providing advertising agency services. It is an INS (Indian Newspaper Society) accredited Company. The Company acts as an intermediary between clients and the media and its scope of services includes assisting clients in choosing the optimal advertisement channel in accordance with their budget and regional preference, designing of advertisement (through in-house team or third party), negotiating and booking ad space with chosen media agency and ensuring publication of requisite advertisement. The company’s client domain mainly includes corporate clients operating in various business fields viz. construction, education, electronics, automobiles, FMCG, jewellery, apparels, insurance, housing, hospital, financial service providers, aviation, Government organizations etc, thus providing it exposure to serve clients working in various industries and thus widening its exposure.

Business area of the company

The company is engaged in the business of providing advertising agency services offering range of advertising media services consisting of print media, electronic media and outdoor media services which covers advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc.

Key Events

1999: Incorporation of the Company as DAPS Advertising Private Limited.
2013: Awarded as Best Agency in Highest Kanpur Edition Business by Hindustan Newspaper.
2016: Company has received “I Ate Here Awards 2015-16” form Innovative Association of Brand & Research for Best Advertising Agency, Kanpur.
2018: Conversion of the Company from Private Limited Company to Public Limited Company.