Pramara Promotions Ltd - Stock Valuation and Financial Performance

The Company was incorporated in Mumbai, Maharashtra as ‘Essel Marketing & Promotions Private Limited’, private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated on September 01, 2006 issued by the RoC, Mumbai, Maharashtra. Thereafter, the name of the Company was changed to ‘Pramara Promotions Private Limited’, pursuant to a resolution passed by the shareholders at the Extraordinary General Meeting held on January 14, 2019, pursuant to which a fresh certificate of incorporation consequent upon change of name was issued by the Registrar of Companies Maharashtra at Mumbai on February 04, 2019. Further, the Company was converted from a private limited company to a public limited company, pursuant to a resolution passed in the extraordinary general meeting of the company’s Shareholders held on December 15, 2022, and consequently, the name of the Company was changed to “Pramara Promotions Limited”, and a fresh certificate of incorporation consequent upon conversion from private company to public company dated January 04, 2023, was issued by the RoC to the Company.

The company is engaged in the business of ideation, conceptualization, designing and manufacturing and marketing of promotional products and gift items for its clients across sectors, such as FMCG, QSR, pharma, beverage companies non-alcoholic and alcoholic, cosmetic, telecom, media and others. It helps its clients in promoting their products and services to their customers and it plays a vital role in their brand promotion and sales. It is one of the few players in the promotional marketing merchandise sector, offering a wide range of innovative promotional products and merchandise to help businesses promote their brand and increase sales. The company understands its client’s need as an agency and work closely with them to understand their branding, target audience, budget, and specific goals for the promotional campaign. Based on these inputs it conceptualize and develop merchandise or products that helps these brands to connect with their consumers. 

Since inception, it has designed and manufactured around 5000 products. Services are an integral part of its manufacturing process and are in the nature of ideation, conceptualization and designing which are critical for its sales since it deal with designed based products. The selling price of the product is inclusive of the following charges, namely, designing charges, development charges and expenses with respect to the ideation of toys and products. Therefore, a separate invoice is not required to be generated for providing the designing & developing services. Based on such invoicing practices, the revenue generated is derived from the manufacturing activities only and the same is not bifurcated between the manufacturing activities and services offered by the Company.

Business area of the company

The company is India's leading promotional marketing agency and the largest supplier of promotional merchandise, catering to top global brands. The company’s service and product offerings include manufacturing of plastic promotional products and toys, designing and manufacturing of non-plastic items from its approved vendors across categories. It offers the largest portfolio of corporate gifting items and promotional products across categories like plastic, steel ware, silicon rubber, paper printed, glassware, toys of all kinds, tin products, apparel and accessories, etc. 

Key awards, accreditations and recognitions

• 2006-07: Incorporation of the Company in the name and style of “Essel Marketing & Promotions Private Limited.
• 2013-14: Awarded Certificate of Recognition by gsk.
• 2015-16: Appreciation award for valuable contribution to Abbott in Abbott Partners Meet 2015.
• 2015-16: Recognized as one of the top 5 most promising creative agencies by Silicon India Magazine.
• 2016-17: Registration of business as a body corporate as Essel Marketing & Promotions Private Limited in Hong Kong.
• 2017-18: Registration of business as a body corporate as Essel Marketing & Promotions (Shenzhen) Limited in China.
• 2022-23: Awarded certificate of compliance for Good Manufacturing Practice (GMP) System by UK Certification & Inspection Limited.
• 2022-23: Converted into Public Limited Company vide fresh certificate of incorporation dated January 04, 2023 in the name and style of ‘Pramara Promotions Limited’.